888casino NJ, a fully regulated online gaming operator in the Garden State has just inked a lucrative sponsorship agreement with the iconic New York Jets of the National Football League (NFL). This deal comes ‘hot on the heals’ of a successful breakout sponsorship agreement with 888 Holdings PLC with the NY Jets in the 2018/2019 NFL Season. The runaway success of that sponsorship agreement generated tremendous hype for the NY Jets and 888 Holdings PLC (the parent company of 888casino), resulting in a renewed push for sponsorship through the flagship online casino brand – 888 Casino New Jersey.
Increasing relaxation of rules and regulations vis-a-vis sponsorship deals with the NFL and casinos has created plenty of leeway for reputable companies to partner up for the current NFL season. As the proud new sponsor of the New York Jets, 888casino New Jersey is sparing no expense to promote this much-loved NFL team. New Jersey players will get to experience plenty of NFL fanfare with the NY Jets at 888casino NJ. With the NFL more receptive to sponsorship deals and advertising revenues through casino-related activity, it makes sense that New Jersey’s leading online casino made overtures to the New York Jets for the current season.
888casino is a proud provider of high-octane online gaming, including slots, card games, table games, video poker, and live dealer casino. The sponsorship deal with the Jets is a clear indication that the NFL and the New Jersey DGE are eager to develop strong relationships between major sports teams and the regulated casino industry. In 2018, the New York Jets signed a multi-year deal with MGM to be the team’s official gaming partner.
The 2019 agreement between the NY Jets and 888casino is seen as significant by all stakeholders, given the growing popularity of regulated online casino gaming across the US. Now, New York Jets fans at MetLife Stadium will get to enjoy the ritz and glitz of 888casino’s world-class marketing prowess at the stadium, in the ‘red zone’ highlights, and on pylons outside the stadium.
Clearly, the successful trial run in the 2018/2019 season with us.888.com was enough to convince the New York Jets that a partnership with 888casino is extremely beneficial. Now, 888casino will be prominently displayed at MetLife Stadium on the video boards, and enjoy full use of NY Jets logos and branding in different types of marketing materials, for game day radio coverage, advertisements, and across New York Jets online platforms.
Yaniv Sherman, Head of Group Commercial Development at 888 had this to say about the latest deal between the New York Jets and 888casino, ‘We couldn’t be happier with this deal. Partnering up with the New York Jets is a dream come true for us. We are so excited to be the first NJ online casino to sponsor an NFL team. At 888casino NJ, we are always looking to score huge wins – this one certainly ranks right up there among the best of them. We look forward to supporting the New York Jets in every way by promoting them to the best of our abilities.
This is a big deal for the NFL and for 888casino, and we are proud to promote the NY Jets. 888casino is a leading New Jersey online casino, with a strong and growing player base. We recently upgraded our operations with the rollout of a brand-new Orbit platform with powerful functionality, feature-rich new casino games, and quick-click entertainment for our players. Our football-loving fans in New Jersey can experience world-class entertainment on every play, as we strengthen our roots in the US, with substantial growth prospects in mind.’
For 888, the brand, this latest sponsorship agreement with 888casino NJ is yet another feather in the cap. 2019 was a breakout year for the company, and many other fully licensed and regulated online gaming operators in New Jersey. The decision by the US Supreme Court to overturn PASPA of 1992 was a major victory for sports betting fans. New Jersey regulators pounced on the decision and authorized online sports betting with key online bookmakers, including 888sport NJ. 888 the brand now boasts a strong presence in New Jersey, Delaware, and Nevada, with more to come in Pennsylvania and other states pushing for online gaming regulation.