BetMGM Online Casino launches in West Virginia Market

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MGM Resorts and GVC Holdings’ popular US sports betting brand BetMGM has launched a new online casino in West Virginia through its existing licensed partnership with The Greenbrier bricks-and-mortar casino.

The BetMGM West Virginia online casino product is already available in a specific West Virginia mobile app version – available on iOS and Android devices – as a presented dedicated tab. The new online casino will complement the existing BetMGM legal online sportsbook in West Virginia.

BetMGM excited with the new Online Casino offering in the Mountain State

The West Virginia BetMGM online casino platform, launched as a joint venture between MGM’s Roar Digital and GVC Holdings, opened with a game library of 30 games, including online video slots and online casino table games. Online poker wasn’t part of the roll-out on launch.

Adam Greenblatt, Chief Executive Officer of BetMGM spoke of the company’s new West Virginia online casino product on its launch;

“The addition of the leading iGaming offering in West Virginia is a powerful differentiator for BetMGM, With the largest slate of casino games in the state, we’re confident that our superior offering will quickly become the online gaming destination of choice for players.” Greenblatt said.

The BetMGM online casino gaming platform is accessible on both iOS and Android phones and via a dedicated HTML5 web browser on laptops or desktops.

West Virginia recently became the fourth state in the nation to approve legal online casinos providers, joining Delaware, New Jersey, and Pennsylvania.

Michigan is also expected to legalize online casino gaming, possibly as early as late-2020, and legislative and gaming regulators in other states, such as Indiana, have announced they may also explore avenues permitting its bricks-and-mortar casinos to also offer online casino apps under license.

Having launched in New Jersey earlier in 2020, BetMGM has unsurprisingly announced that it plans to roll out its online casino platform in Pennsylvania and Michigan, pending regulatory approvals in those two states.

West Virginia Online Casino Revenue Outpaces Sports Betting

BetMGM and its fellow West Virginia rivals have already begun to generate some revenue from the Mountain State, a remarkable statistic given it’s a state of only about 1.8 million people. As one of a very small number of state jurisdictions with legalized online casino gambling, an entry into the West Virginia state market assists the BetMGM lobby for online casinos in larger and more lucrative markets.

According to the most recently released  figures from the West Virginia Lottery, the state’s online casino market has seen more than $44.7 million in online casino wagers in only about a month of action, and of that, about $1 million in revenue for DraftKings alone.

Unfortunately, the West Virginia Lottery doesn’t release a breakdown between online casino table games and online slots which would be interesting.

By way of comparison, West Virginia sports bettors wagered $15.8 million in July 2020 despite a limited betting menu until professional sports begun again at the end of the month, and that generated approximately $1.5 million in revenue for the Mountain State’s online sportsbooks.

Busy few weeks for the West Virginia Online Gaming Market

With two more online sportsbooks coming to the West Virginia marketplace in the coming weeks, it’s a bustling time for the Mountain State ahead of the beginning of the NFL season.

William Hill appear to be the next sportsbook looking to go live online in West Virginia with testing beginning soon, while Delaware-North’s ‘Betly’ sportsbook looks set to be introduced to the Mountain State’s online sportsbook selection after Delaware-North’s first entry into the West Virginia market, ‘Bet Lucky’, was beset by legal problems.

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