Before Ohio State legislators get their collective acts together, and pass the latest sports betting bill to offered to them, one online sportsbook has led the race to sign a partnership agreement with one of the state’s professional sporting franchises.
Leading U.K. sportsbook provider, Betway, initially announced their introduction to the U.S market was expected to come through the America’s most successful online sports betting state, New Jersey. However, in a move that surprised many, the team at Betway pulled off a successful heist of the attention in the brand-new sports betting state of Ohio by signing a deal with the Cleveland Cavaliers of the NBA.
What the Cavs – Betway Deal Entails
The British sports betting company’s agreement with the Cavaliers includes a marketing campaign to promote Betway in the form of visible broadcast signage and in-game commercials at the team’s home court at Rocket Mortgage FieldHouse, in addition to featuring heavily on the team’s digital and social media channels.
Additionally, another feature of the multi-year agreement will be the free-to-play “Betway Big Pick,” where Cavaliers fans can compete against each other in order to win cash prizes.
In the words of Shelly Cayette, the Cleveland Cavaliers Senior Vice President of Global Partnerships, she announced in a press release;
“Sports gaming is an exciting and rapidly growing industry and we are excited to bring ‘Betway Big Pick’ to our fans. We’re proud to partner with one of the pre-eminent platforms in this space, Betway, and help bolster their presence and connectivity throughout the Cleveland market and across our global fanbase,” Cayette wrote.
Sports Betting on the way to Ohio as Betway beat lawmakers to the punch
Although neither online or land-based sports betting are yet legal in the State of Ohio, the Ohio Senate Select Committee on Gaming has recently had its final hearing. State Senator Kirk Schuring, the Chair of the Committee, expects a sports betting legalization bill to be brought before the full legislature within the next few weeks, and this time around, there is justifiable hope that a bill allowing for sports wagering in Ohio can be passed and signed into state law before the end of the year. Ohio State Governor Mike DeWine has already expressed that he is looking to sign a workable sports betting bill into law.
As the legislative process goes on in Ohio, the Cavaliers are already preparing their legal sports betting path with Betway in time for the 2021-22 season. The NBA franchise will feature the Betway logo on the baseline of the floor of the team’s home court, and the sportsbook provider will be the “presenting partner” of ‘CavsHQ’ next season, the team’s magazine-style TV show on FOX Sports Ohio.
Betway Chief Executive Officer Anthony Werkman wrote in the company’s press release announcing the agreement with the Cavs;
“We are honored to enter into a partnership deal with the Cleveland Cavaliers. The Cavs have proved to be one of the most consistent and exciting teams in the NBA in recent years and we’re looking forward to seeing the Betway brand associated with them,” he wrote.
Betway’s agreement with the Cavaliers also includes the online sportsbook being a “supporting partner” of the Cleveland Wheelchair Cavaliers, a team in the National Wheelchair Basketball Association.
The agreement with the NBA’s Cavaliers comes after just a short time after Betway signed a sponsorship deal with the Miami Open tennis tournament, widely renown with the players and tennis fans as the ‘unofficial 5th Grand Slam’. As part of the deal, the prestigious tournament will highlight the Betway brand during both the men’s and women’s matches through digital and courtside advertising.