Colorado online sports betting took a huge leap forward recently with the World’s largest sports betting operator, Bet365 making a welcome entry into the fledgling sports betting industry in the Centennial State. The move will be seen as a win-win for both Bet365 – strengthening its presence in the US market – and for Colorado after Century Casinos secured a 10-year agreement with the global giant.
The finalized partnership has already obtained its master license and sees Bet365 becoming the Century Casino’s second internet sports betting operator partner in the state of Colorado.
The U.K. based gambling company will operate both an internet and mobile sports betting application under the bet365 brand in Colorado.
The new partnership between Century Casinos and Bet365in the Mile-High State includes a minimum annual revenue guarantee and a percentage share of net gaming revenue payable to Bet365 each year, with an advance fee being paid on contract signing.