After a successful launch in New Jersey last month, giant European sportsbook, Tipico has recently announced it will expand its wings further into the U.S. sports betting marketplace, by enabling the citizens of Colorado to take part in its unique sports wagering services. No official date has been set for the Tipico Colorado launch, however, anticipate it becoming reality soon to take advantage of the traditional fall and holiday sports betting high season.
Tipico is one of the most popular sports betting brands in Austria and Germany with more than 1200 retail sports betting locations. Similar to 888Sport, Bet365, Unibet and William Hill, Tipico is determined to become another leading international sportsbook brand lending its expertise to the increasingly competitive U.S. market. In New Jersey, Tipico is already offering a wide range of betting lines and markets on more than 30 sports, including the big 4 in the U.S. (NHL, NFL, MLB and NBA) showing its international diversity.
Tipico Group Ltd is a large organization and employing over 1800 people worldwide and another 4200 people employed in the associated Tipico franchise network. For its U.S. operations hub, Tipico has set up its headquarters in Hoboken, New Jersey, showing it has designs on filtering through into most legal online sports betting states.
Century Casinos Inc becoming big Colorado sports betting player with the Tipico deal
With the announcement of the Tipico partnership agreement in Colorado, Century Casinos Inc now has 3 online sportsbook partners in the Mile-High State including Bet365 and Circa Sports.
Tipico will complete the necessary application and approval process with Colorado state authorities in partnership with Century Casinos and will operate an online sports betting license utilizing the Tipico brand.
“Tipico is thrilled to partner with Century Casinos, a highly respected name in North American casino entertainment, to bring our fully mobile sports betting experience to Colorado and introduce sports fans throughout the state to our brand and proprietary technology,” said Adrian Vella, managing director, U.S. business, Tipico.
Century’s online sportsbook operations agreement with the German sports wagering behemoth is a 10-year agreement that incorporates a one-time market access fee being paid to the company on the contract signing, in addition to a minimum annual revenue guarantee and a share of net gaming revenue based on an agreed percentage payable to the company annually.
“We are very excited to be partnering with Tipico Sportsbook, one of the top sports betting companies in the world, and we look forward to a long and prosperous relationship. The Colorado Division of Gaming has done an excellent job launching sports betting and we believe Colorado will be an ideal market for Tipico as they continue their expansion and growth in the United States,” said Peter Hoetzinger and Erwin Haitzmann, co-Chief Executive Officers of Century Casinos.
What Tipico Brings to the Colorado Sports Betting Market
Tipico is set to deliver both traditional and live betting options with their online sportsbook in Colorado. Additionally, Tipico has also signed a partnership deal with sports betting product and services provider Sportradar that will deliver to official league data to the Tipico sports wagering site and customers. That specific partnership will also provide Tipico’s sports bettors in Colorado with access to Sportradar’s pre-match and live betting services.
The Tipico site is set to be offered by mobile app available in iOS and Android formats. What the Colorado sign-up bonus will look like has yet to be released, however, it is widely expected to be an $100 matching bonus on your first deposit.
An online casino accessible on the same Tipico platform featuring more than 50 games, including slot machines, roulette, blackjack, and Texas Hold’em is already available in New Jersey. If Colorado goes down the path of permitting online casinos, Tipico looks like it will be a great place to take advantage of quality online casino play and wagering on sports.