The NFL’s Denver Broncos have agreed to a an historic multiyear deal with FanDuel making the online sportsbook their official sports betting and daily fantasy football partner. It was also an historic agreement for Colorado and puts the Mile High State firmly on the legal sports betting map.
After the league cleared the way for such agreements, the Broncos are the first NFL team to formally announce a partnership with an online sportsbook. The NFL now permits sportsbooks at stadiums with revenue generated being shared between the league and its players. It’s a huge breeze of change for the NFL after they spent more than two decades in legal battle with the State of New Jersey blocking the way for state-based sports wagering. The NFL’s mood has gone full circle and the Broncos will become the first franchise to benefit.