eSports Entertainment Group (EEG) is expanding rapidly. After recently making their application for a New Jersey sports betting license ahead of esports becoming legal in the Garden State, two of Massachusetts’ leading sports franchises (both owned by Kraft Sports and Entertainment), the NFL’s New England Patriots and Major League Soccer’s (MLS) New England Revolution have agreed to terms to make EEG their official eSports tournament provider through a multiyear deal.
What the Pats/Revolution Deal Means for Massachusetts Sports Betting
As part of the agreement, EEG will use Revolution and Patriots team logos and trade marks as a form of promotion for its bi-annual esports tournaments on the eSports Gaming League (EGL) platform. EEG will be taking advantage of player appearances, signage, free ticket offers and digital media to promote its events to the Massachusetts local market and the New England area as a whole. Working hand-in-hand with Kraft Sports and Entertainment, EEG will be customizing promotional videos for their tournaments and that material is expected to be featured across both teams’ social media channels and other ongoing digital marketing efforts.
According to Murray Kohl, Vice President of Sales and Marketing for Kraft Sports and Entertainment;
“We look forward to working with Esports Entertainment Group to expand our reach in the rapidly growing esports market. Esports Entertainment Group’s interactive tournament platform brings together gaming enthusiasts from all the around the world and provides an exciting new way for us to connect and engage with our fans.” Mr. Kohl said.
The EGL hosts live and online events and tournaments where online gamers can compete and enjoy a range of content relating to video games and global eSports tournaments. Services include live broadcast production, game launches, turnkey events to be on-sold and online branded tournaments.
“We are excited to continue to build momentum in our tournament segment,” said Grant Johnson, Chief Executive Officer of esports Entertainment Group. “The Patriots and Revolution have an enormous and loyal fan base. Our tournament platform will now sponsor two teams with large and passionate fans bases. Our robust tournament platform helps the Patriots and Revolution strengthen connections with their fans, providing new avenues for engagement.”
“Sponsoring the Patriots and Revolution is another strong testament to the quality of our robust tournament platform and its ability to meet the demanding needs of large-scale deployments,” said Magnus Leppäniemi, eSports Executive Vice President at EEG. “We look forward to a long and mutually rewarding relationship” he said.
About eSports Entertainment Group
With offices in the U.K., Malta and now in the United States in New Jersey, Esports Entertainment Group is a specialized eSports and online gaming company that is powered by the growth of competitive video-gaming and the popularity of esports with new generation of sports bettor. EEG’s main goal is to help provide the betting world with the future of sports entertainment in unique interactive ways that bring fans, bettors and gamers together in the same space and the recent application to achieve a New Jersey sports betting license reflects that mission.
EEG intends to help players and fans alike to stay connected and involved with their favorite eSports. From traditional sports partnerships with professional NFL/FIFA/MLB/NHL and NBA teams, amateur and high school tournaments across a wide selection of eSports, and at a street level through partnerships with gamers’ LAN cafes, EEG has an influential presence across the full sphere of gaming and eSports at every level.
We look forward to watching how the potential legalization of sports and eSports betting in particular evolves across the New England region, and how EEG grows with it.