Up to 38 million Americans — approximately 15 percent of the U.S. population of legal gaming age — are planning to bet legally on National Football League (NFL) games in the 2019/20 season, in a survey undertaken by the American Gaming Association (AGA).
Legal Sports Betting Spread makes NFL betting more accessible
Since the U.S. Supreme Court paved the way for individual U.S. to set their own agenda from May 2018 onwards, the rapid expansion of legal sports betting has provided a significantly increased opportunity for millions more Americans to bet safely-and-securely with a regulated-and-licensed online sportsbook. This season, 7 million Americans will wager legally at a bricks-and-mortar casino sports betting facility (that’s 1.2 million more than last season), and tens of millions of other players will place bets online or with friends, or participate in pools or squares contests with work colleagues.
The AGA’s president and CEO, Bill Miller remarked;
“During this centennial NFL season, more Americans than ever before can wager on football in safe, well-regulated environments. It is clear that as jurisdictions enact policies to provide a legal alternative to the dangerous illegal market, consumers follow suit and seek the protections they deserve.”
The AGA survey audit, undertaken by the Morning Consult company, also unearthed that almost 25 percent of adults in the U.S. would place a wager on the NFL if they could legally. With legal sports betting (both online and land-based) continuing to broaden its scope across the U.S, it’s evident that bettor engagement with NFL Football matches will produce an enormous interest:
- 39 percent of NFL fans will look to place a wager on the NFL in the 2019/20 season.
- 28 percent of fans are more likely to attend an NFL match they have wagered on.
- 75 percent of NFL bettors are more likely to watch a TV or live streamed game on which they have wagered.
- 51 percent of NFL bettors are more likely to view NFL pregame shows, and;
- 63 percent will more than likely watch an NFL match with family and/or friends.
The AGA’s CEO, Biller Miller added;
“Sports betting clearly impacts fans’ enthusiasm for engaging with the NFL. As the legal market grows, it is imperative for gaming and adjacent industries to focus on implementing and promoting legal sports betting responsibly to protect consumers and ensure the viability of legal markets to the continued detriment of illegal operators.”
More U.S. states to boost NFL with legal sports betting?
Despite the enormous growth of sports betting across the United States, many states still don’t have access to place their wagers legally and easily. Most states still haven’t yet passed legal sports betting laws or created regulatory structures in the 16 months since gambling was given the green light to expand from the U.S. Supreme Court.
Still, the residents in states with legalized betting comprise approximately 21 per cent of the population and few states permit betting fans to place wagers on their phones or other mobile devices. The state with the most open mobile betting regulations, New Jersey, approximately 80 per cent of sportsbetting is done online.
Interestingly, among NFL fans interviewed in the survey, the New England Patriots were considered to be favorites to repeat their Super Bowl win of last season (23 per cent), followed by the Kansas City Chiefs (8 per cent), the Dallas Cowboys (7 per cent) and the New Orleans Saints (6 per cent).