William Hill have launched operations of their online sportsbook in Washington D.C. following approval from the District of Columbia’s regulatory authority, the D.C. Office of Lottery and Gaming.
Head to Capital One Arena to Use the William Hill Online Sportsbook
Potential users of the William Hill online sportsbook in D.C. will still need to travel to the site of William Hill’s physical sportsbook to use it, however; it the online version is protected by geolocation to only be operable within two blocks of Capital One Arena, where William Hill’s venue is located.
William Hill hold a Class A D.C. sports betting license, which is the class of local sportsbook license specifically reserved for those sports wagering operators with facilities located inside the city’s four main sports stadiums and arenas.
As with the D.C. Lottery’s own sports betting app, GameBet D.C., the William Hill online sportsbook also will not be enabled to take wagers within federal buildings.
William Hill’s D.C. betting app will offer several wagering types, including in-play betting and parlay cards that link multiple bets. It’s become available on Android and Apple mobile devices after it received approval of the D.C. Office of Lottery and Gaming, the regulatory and licensing body of the city’s sports betting industry.
William Hill’s Strong Market Presence in D.C.
William Hill is currently the exclusive sports betting partner of Monumental Sports & Entertainment teams, including the Washington Wizards, Capitals and Mystics, and its pop-up retail sportsbook at Capital One Arena first opened with limited window access in July 2020.
The temporary William Hill facility at Capital One Arena has been taking plenty of bets since its summer launch, with the retail betting venue taking $13.7 million in sports betting handle in November alone and reported $2.73 million in gross gaming revenue for the month, according to the official handle and revenue results posted by the D.C. Lottery. The impressive William Hill D.C. November results were five times higher than the $3.9 million GamBet DC generated over the same period.
Since William Hill’s first full month (August 2020) of going head-to-head with GamBet DC in their competition for market dominance, it’s hardly been close between the two operators. William Hill has dominated with 78.6% of the D.C. betting handle over the last four months. William Hill has collected $49.4 million in handle compared to $13.5 million recorded by GameBet DC.
It will interesting to see if William Hill’s dominance will hold up as the D.C. market opens up to other operators like FanDuel, 888Sport, BetMGM and DraftKings during 2021. Being first to launch has traditionally been a huge factor in other jurisdictions, and William Hill is in pole position to become the D.C. Sportsbook of choice for punters.
The real competition for D.C. may come when the neighboring state of Virginia launches its sportsbook industry, widely tipped to begin before Super Bowl LV takes place in the first week of February.
William Hill’s Aggressive U.S. Expansion
The online sportsbook launch for the former British-based company, William Hill, in the District of Columbia is the latest of its U.S jurisdictions to launch in an aggressive market expansion that the company has undertaken since joining forces with U.S. gaming giant, Caesars, in October 2020.
William Hill now offers mobile sports betting apps across 8 U.S. jurisdictions (Illinois, Colorado, Indiana, Nevada, New Jersey, West Virginia, Iowa and now, Washington D.C.) since launching its first online betting option in the United States in 2012. Additionally, William Hill is the licensed sports betting provider for a number of casinos in Mississippi and New Mexico and is the exclusive risk manager for both the Rhode Island and Delaware sports lotteries.