BetMGM New Jersey & Yahoo Extend Partnership Agreement

BetMGM online sportsbook customers in the Garden State of New Jersey will now have a smoother experience when using Yahoo Sports.

It seems like an eternity ago that BetMGM and Yahoo Sports put ink to a deal that aimed to put sports betting in the hands of the 60 million plus Yahoo Sports users. It has taken awhile to come to fruition, but now the BetMGM/Yahoo partnership is beginning to bear fruit and make sports wagering a breeze when using your Yahoo account.

Why the Partnership Extension will ensure easier Sports Betting

Until recently, Yahoo users across 5 legal betting states (New Jersey, Tennessee, Colorado, Indiana and West Virginia) have been able to use their Yahoo account to complete their BetMGM sign up (if logged into a Yahoo Sports account your details pre-fill the required sections during the BetMGM registration process) or to simply log-in their BetMGM account.

However, now, after joining up for BetMGM account, Yahoo Sports users can now place bets with BetMGM without needing to download the BetMGM app, or visit the BetMGM browser site.

Additionally, some of the latest features introduced on Yahoo allows fantasy sports users in New Jersey and other eligible legal sports states to see available live BetMGM player prop odds on the players’ tab and player card.

Utilizing these live links, Yahoo Sports users are then able to place corresponding wagers through the BetMGM online sportsbook. What’s more, in a unique multi-purpose media/sportsbook crossover deal, BetMGM has introduced unique player prop odds based on Yahoo’s fantasy point totals, using Yahoo’s exclusive fantasy scoring system.

The NBA, NHL, NFL, college basketball, college football, MLB, soccer, golf, and tennis will be included in the integration between BetMGM and Yahoo Sports.

Clearly then, the two companies are have committed themselves to implementing exciting and new, never-before-seen alternatives by which sports and betting fans can interact and engage with their favorite sports brands and even with each other as companies.

The new sports/betting fan enhancements come after Yahoo has introduced its ‘Watch Together’ product for the 2020-21 NFL/College football seasons. With the ongoing situation of the global pandemic and the associated lockdowns, gathering together to watch sports has become an issue for most.

Consequently, Yahoo’s ‘Watch Together’ seeks to fill the void, allowing for up to 4 friends or family members to simultaneously watch a game from the comfort of their own homes while sharing the experience on a group video option that appears alongside the live game broadcast. Now, of course, that ‘together’ simulation can be enhanced by placing live, in-play BetMGM wagers.

Exciting Times In Store for Yahoo and BetMGM

Yahoo Sports General Manager Geoff Reiss discussed recently that his company’s platforms bring a large fanbase to BetMGM in “what has been a seamless integration”;

What Yahoo brings to the partnership is the largest base of the most qualified, predisposed, and passionate sports fans. We have the ability to provide frictionless and seamless integrations between the products.” Reiss said recently in a media interview.

“This is a category with significant velocity. We’re still in the very early innings here. There is constant innovation taking place. It’s a dynamic category and much of the discussion surrounding its trajectory is to service an active and growing fan base. We’re aware of the growing interest in our users.” the Yahoo Sports boss added.

With BetMGM already having its online casino up-and-running in Pennsylvania, and it’s BetMGM PA online sportsbook license approved ready for launch before the end of the year, its exciting times for both companies with another big legal sports betting state (population 12.8 million) about to go live any day.

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