As far as European and U.K. sportsbooks go, there is no bigger name in the industry than Betway. In what is massive news for the New Jersey online sportsbook industry and the United States as a whole, the global Betway gaming giant will open its virtual doors to action on this side of the Atlantic soon. Announcing on 19 February that together in partnership under a new licensing agreement with Digital Gaming Corporation (DGC), Betway is launching an aggressive new push to launch its online sportsbook and casino products into 10 U.S. States. Across the globe, Betway is known for its online gaming brands such as Betway Casino and Betway Sportsbook. The operator also offers huge online slots game libraries, bingo, poker, and additional gaming options. In the United States, Betway will stick to sports betting and online casino games on both mobile and desktop platforms, bringing with it the expertise harnessed from operating in more than 20 countries around the world since 2005. Which products are rolled out in each state of course depends on the prevailing laws of each jurisdiction. Naturally, for the leading online gaming state, New Jersey, that means of course both the famous Betway online casino and its superb online sportsbook. How the agreement with DGC sets up Betway here Under the Betway brand, DGC has plans to offer pre-match and in-play sports betting on major United States and European sports leagues, tailored to the laws of each state, and based on what sports and bet types are permitted (different laws covering eSports, NCAA sports etc.). DGC/Betway will also be offering unique features like live streaming of events, Bet Builder, partial cash-out, and early cash-out options bring out a unique collection of North American and European style bet options together on one superbly crafted online betting platform. As a matter of course, both companies stressed upon the announcement of their agreement to move forward into the United States, their collective commitment to safe and responsible online betting practices. Subject to local jurisdictional laws, Betway online sports betting and online casino games are expected to be available via mobile devices in both Android and iOS formats. Exact launch dates for the Betway Sportsbook and Online Casino into New Jersey are yet to be confirmed. Betway expected to take advantage of potential eSports betting legalization in New Jersey Of course, Betway run a tight online casino and one of the best online sportsbooks you’ll ever find anywhere. However, possibly the biggest point of difference for New Jersey’s sports bettors is Betway’s expertise and sponsorship with professional eSports and eSports wagering. Betway was established in 2005 primarily as a pure sports betting platform, however, now the global brand has evolved into one of the top sportsbooks worldwide when it comes to knowledge and expertise with professional eSports betting markets. Since beginning its association with electronic sports in 2017, Betway has quickly became the leading global brand in eSports betting, together with sponsorships that include the CS:GO Pro League, and ESL One Cologne in addition to their sponsorship of the winners of the 2016 DreamHack Masters, the Sweden-based ‘Ninjas in Pyjamas’ professional outfit. That association was recently renewed in September 2020 with a new six-figure deal that Betway’s Anthony Werkman was excited to announce; “Betway were very proud to be the first bookmaker to launch a bespoke eSports microsite last year. With that in mind, we have built on our partnership with ‘Ninjas in Pyjamas’. They have a huge fan-base all over the world and we are tremendously excited to provide exclusive, behind-the-scenes content on a regular basis as we follow the team’s quest to be the best.” Werkman explained. It all adds up to Betway being perfectly positioned as the global eSports leader to take advantage of legal eSports betting in the Garden State, as it feels like only a matter of time until state market leader New Jersey passes its eSports betting legalization bill. More to New Jersey in the USA for Betway Given its huge monthly sports betting handle numbers and notching of massive online casino gaming revenue reports, clearly the Garden State of New Jersey will be at the top of Betway’s wish list for the earliest U.S. state to launch. No announcement was made as to which other 9 nine states will be among the first legal Betway states to join New Jersey in the US. However, it is highly probable that Pennsylvania, Nevada, Illinois, Indiana, Iowa, Michigan, West Virginia, Tennessee, Colorado, Virginia and possibly even Maryland will be sure to be fighting out to welcome Betway into their online sportsbook stables.