New Jersey sports bettors can rest safe that someone is on their side when it comes to gaming education and safe betting awareness. Conscious Gaming recently launched “Bettor Safe,” a campaign to assist in the education of sports bettors about the risks of betting on illegal offshore sports books and the wholesale benefits of legal and regulated gaming options offered in New Jersey if they choose to place wagers. Accompanying last week’s campaign launch, two related state-specific player protection campaigns, Bettor Safe New Jersey and Bettor Safe Pennsylvania, were also launched with the goal to extending their presence nationwide across the nation’s legal online sportsbook and casino sites’ states. About Conscious Gaming and Bettor Safe Founded by gaming industry geofencing technology provider GeoComply, Conscious Gaming has morphed into an independent non-profit company. As such, the organization autonomously works with sportsbook operators, gaming officials, cooperating with sports leagues and treatment professionals to promote responsible gaming and to assist and protect sports bettors wherever it can. In September 2020, the group launched PlayPause, a sports integrity tool and responsible gaming tool that assists by managing self-exclusion and other permissible bettor programs. Bettor Safe, on the other hand, is a multi-media method of delivering its betting education and protection message to the general public and online betting community via a diverse selection of methods. Advertisements, videos, an informational website and state-specific resources where it will operate comprise the Bettor Safe initiative. Empowering individuals to know where online betting is legal and distinguish between regulated and unregulated sites is one of Bettor Safe main goals. In New Jersey, Bettor Safe it is sure to hook up and work together with the state’s licensing and regulatory authority, the New Jersey Division of Gaming Enforcement (NJDGE) in delivering the safe betting site message. Conscious Gaming Vice President of Corporate Social Responsibility & Communications, Seth Palansky, explained further at the safe betting program launch; “Bettor Safe underscores Conscious Gaming’s commitment to consumer protection and safety by directly educating individuals about the risks of unregulated online betting. This campaign comes at a pivotal moment when American sports fans are gearing up for the NCAA basketball tournament amid a pandemic that continues to push individuals online. Now more than ever we must educate consumers and equip them with the tools to make more informed decisions about online betting”, he said. It’s a message that has not been lost nationally, as the national regulatory body threw its support behind the Bettor Safe campaign launch in New Jersey. “The regulator community sees, firsthand, the risks that illegal gambling present to consumers and state governments. We cannot cede the established rules and safeguards of regulated internet gaming to offshore websites that have zero accountability,” wrote the North American Gaming Regulators Association (NAGRA) in a specially prepared statement in support of Bettor Safe launch in Pennsylvania and New Jersey. “NAGRA is pleased to support Bettor Safe and we encourage all stakeholders to rally behind this campaign to educate consumers and stamp out unregulated internet gambling” NAGA concluded enthusiastically. The sports betting is legal message still not getting through in NJ Even with the boom in legal online sports betting over the last two years in New Jersey, a recent poll conducted by Conscious Gaming found that as many as 25% of the New Jersey population were totally unaware that betting on sports is legal in the Garden State, and people still see it as a shady practice. As many as 3 out 4 survey respondents were unable to differentiate between a legal and illegal sportsbook, showing there is still plenty of work to do to cut the message through to the general population.