New Jersey will welcome another quality online casino to the Garden State in the second half of 2021 with PlayStar agreeing to the terms of a licensing agreement in partnership with Atlantic City’s Ocean Casino Resort.
However, what NJ’s sports bettors want to know, is will PlayStar launch sports betting, poker and the online casino all on the one easy-access platform just as FanDuel, SugarHouse, 888Sport, BetMGM, Borgata, William Hill and others do?
To answer that question, let’s examine the intricacies of the PlayStar Online Casino deal in New Jersey and how it lines up.
From Asia to New Jersey – the PlayStar story
For those that may be unaware, PlayStar is an Asia-based online casino and games developer with roots in the huge Macau gaming industry since 2015 with offices in Manila in the Philippines and also in Taiwan.
The New Jersey launch of PlayStar is widely expected to come in Q4 of 2021, and plans are afoot to spread their wings further into the U.S. market throughout 2022. We can only surmise that PlayStar would be looking at other legal online casino states like Pennsylvania, West Virginia and Michigan.
Of the upcoming online casino launch, PlayStar co-founder and Executive Vice President Adam Noble said;
“We are delighted to have secured access to the thriving New Jersey market through Ocean Casino Resort. PlayStar will make its debut in New Jersey” Noble said.
“We have shaped our proposition through extensive market research and analysis of customer behavior to ensure maximum engagement and entertainment. This is the first step towards PlayStar Casino becoming a favorite amongst players across the US”, the PlayStar boss enthused.
PlayStar Chairman Joel Wikell seconded those thoughts, and added that he’s excited to be breaking new online casino ground again;
“I founded Boss Media in the mid-nineties and brought many of the earliest online casinos to life. To get back in at this time when the technology and possibilities have advanced so much, is genuinely exciting. And we’re looking forward to doing it all over again” Wikell remarked.
However, if the PlayStar team are nothing else, they are incredibly driven and ambitious. As a result, the inevitable question is the elephant in the room for PlayStar – will the company also look to launch an online sportsbook in the Garden State too?
Oceans Resort Partnership open up NJ sportsbook possibility for PlayStar
Realizing that the Oceans Resort licensing agreement in the Garden State for PlayStar also allows for a potential sportsbook license in the future is an important fact to note.
Don’t read too much into the fact that PlayStar don’t currently have a sportsbook under their corporate banner. Partnerships with other operators are also possible to assist the company in building sports wagering expertise. It would a mistake for PlayStar not to take advantage of the opportunity to get an online sportsbook up-and-running in the lucrative Garden State market, given that New Jersey broke all kinds of records taking in $6 billion worth of sports wagers in 2020.
Given the Tipico Sportsbook is already a licensing partner of Oceans Resort (along with William Hill), they could be a prime candidate as a partner for PlayStar in the Garden State. Looking at that scenario, a possible partnership between the two companies could be a win-win situation for both of the corporate entities; Tipico does not currently have an online casino, while PlayStar don’t have sportsbook experience.
Could that be the outcome? It’s certainly possible.
We look forward to seeing how it plays out and keeping you in touch with the results. Watch for news of the PlayStar Online Casino launch later in the year.