DraftKings has added another string to their bow in New Jersey with the addition of a standalone online casino app as it continues to seek an increased share of the online gaming market in the Garden State. The opening comes on the back of last month’s successful opening of the DraftKings Pennsylvania casino casino and a better than expected start in the Keystone State. DraftKings has announced that the in-house developed online casino app will feature exclusive new game titles found nowhere else, games from other games developers and the DraftKings mobile-first built classics such as roulette and blackjack. The sports betting and Daily Fantasy Sports (DFS) giant says the new online casino product – which comes two years after DraftKings began offering casino through its sportsbook app and assisting the State of New Jersey in perfecting its geolocation technology – has been introduced after extensive research and customer feedback of its ever-increasing customer base. DraftKings have also announced that its new Online Casino app would soon be launched in other states where the legal online gaming regulations allow, after the company has achieved unprecedented success in New Jersey. Moreover, the announcement of the DraftKings Casino app comes after the news of plans to launch a U.S. public offering of new shares with the intention of raising $567 million in capital. High Demand From Draftkings Customers In a recent study undertaken by DraftKings, it was discovered that 70 per cent of new DraftKings Casino (using the previous sportsbook -branded casino app) customers placed their first bet on online casino games branded by the company. According to DraftKings company sources, this unearthing shows that; “the existing appetite and demand for a modernized customer experience, complete with built-to-scale games and a customizable user interface”. DraftKings now aim to reach a broader player base across the US through diversifying its core offerings. Draftkings Thrilled To Bring The Customers Wishes To Reality DraftKings Vice President Jason King spoke excitedly about the launch of the New Jersey mobile casino app; “We are thrilled to break new ground for DraftKings in the gaming space today with the launch of our DraftKings Casino app, the company’s first perennial product that operates year-round irrespective of the annual sports schedules. Following our debut in the Garden State, we look forward to continued innovation, nationwide expansion where regulations allow, and to further positioning DraftKings as an all-inclusive gaming and entertainment experience.” Adding to the favorite slots and table games built by DraftKings Online Casino in-house, the new NJ app will also offer games from some of the best software developers on the planet including International Gaming Technology (IGT), Slingo, Scientific Games and many more. For fans of Live Dealer Casinos, customers in New Jersey who play at the DraftKings Online Casino will also be to access DraftKings Live Dealer Casino Studio (provided by award-winning and world-leading Evolution Gaming Live Casino software) which will be operating 24/7/365. It’s no coincidence that DraftKings chose to launch the new online casino use surging in New Jersey on the back of the global pandemic. The sector continues to grow in New Jersey, with online casino figures for May 2020 showing a 124.1% year-on-year increase in revenue up to $85.9 million. It comes at a time when DraftKings looks to diversify its offerings and future-proof its business model should professional close again. For example, New Jersey online sports betting revenue for May amounted to $9.9 million, down by 36.2 per cent due to the global pandemic which led to the suspension of major global sporting events. For DraftKings and online casinos aficionados alike, it’s a no-brainer. Online Casinos never close, and play is rarely postponed.