European Giant – Tipico – To Launch NJ Sportsbook This Fall

One of world’s leading sports betting providers, German-based Tipico is making moves into the New Jersey market. The European gaming giant will launch its first sportsbook in the United States, and they have decided that there is no better place to do so this side of the Atlantic than the Garden State.

Tipico is awaiting licensing and regulatory approval for its sportsbook (to be launched in licensing partnership with Atlantic City’s Ocean Casino Resort) from the New Jersey Division of Gaming Enforcement (NJDGE) and is eyeing a September launch, just in time for the new NFL season.

Obviously, the return of NBA, NHL, and MLB games is a huge opportunity for online sportsbooks in New Jersey, however, the NFL is king when it comes to sports betting. It’s no surprise at all that Tipico is reportedly eyeing a launch date that will coincide with the start of the football season, the biggest time of year for U.S. sports wagering.

Tipico’s NJ office already up-and-running

Tipico has set up operations in Hoboken, New Jersey, with 13 staff already on the books. Sportsbook manager and digital marketing manager vacancies all currently appear on the Tipico website’s U.S. careers page. Former FantasyDraft CEO Steve Krombolz joined the team recently and will be charged with the integral role in driving the company’s U.S. growth and development. The role of Managing Director at Tipico U.S. will be occupied by Adrian Vella. Vella spoke glowingly of Krumbolz’s appointment at Tipico;

“Steve brings a wealth of sports, fantasy and iGaming knowledge to Tipico, and we’re excited to have him on board as we explore partnerships, new business and market access opportunities throughout North America,” said Vella.

Tipico sportsbook is continuing to add staff as the expansion plans into New Jersey continues unbated.

Tipico is a company is enormous global reach

The Tipico name might not be a commonly known one in the United States, but don’t let that U.S. anonymity fool you. Tipico are the real deal and one of the largest sportsbooks in the world with a global reach that outpaces well-known U.K. / American companies like Bet365, Betfair or William Hill.

Tipico is without question, the leading sports betting operator in Germany and has strong presence and brand awareness across the European continent via its sponsorship of the Bundesliga, one of Europe’s Top 3 soccer leagues. In addition to its online sportsbook presence, the company has more than 1200 retail betting shops. Tipico business group headquarters are in Malta.

U.S. Managing Director, Adrian Vella, has spoken briefly about the technology New Jersey sports bettors can look forward to using;

With nearly 15 years of European sportsbook experience, Tipico is one of the few on the B2C side of the industry using our own proprietary technology,” said Vella.
We are excited to debut the new product our hardworking developers have put together in the US market.” he continued.

Ocean Resort chooses to be Tipico’s NJ Home

On the back on the global pandemic and being closed for 3 months-plus has provided Atlantic City’s Ocean Resort some time to reconsider its approach to its online sportsbook arm. In looking to expand its reach beyond its current deal with William Hill, the new plans to include working with Tipico in the very near future makes perfect sense.
Ocean Casino CEO, Terry Glebocki, is excited;

Ocean Casino Resort is thrilled to partner with Tipico, a highly respected name in sports betting, to bring a fully mobile sports betting experience to our digital players. We can’t wait to introduce sports fans throughout New Jersey to this cutting-edge technology

Get ready New Jersey. Tipico is coming soon to a web-browser or an app store near you.

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