Number 1 online sportsbook in New Jersey, FanDuel, has entered into an historic official sponsorship deal with the NFL, along with fellow sportsbooks, DraftKings and Caesars. The FanDuel side of the deal comes only one day after NJ’s leading online sportsbook announced a partnership with Associated Press (AP) to be AP’s exclusive source of betting odds and sports betting lines.
Specific terms of the agreements between America’s favorite betting sport and the online sportsbooks were not announced, however, the negotiations reportedly involve five-year deals that should pay the league just shy of $1 billion. The NFL has opt-out clauses it can invoke toward the end of the deals if they so desire.
FanDuel and the other two sportsbook partners will be granted exclusive access to NFL logos and trademarks plus official league data, and will integrate their own betting content into existing NFL media platform’s including NFL.com and the league’s official app.
The deals are a natural and logical progression of a trend that has seen a number of sportsbooks join forces with NFL teams to capitalize on the fast-growing legal sports betting market, however these deals are the first with the league itself.
NFL delighted with the 3-way Partnership
Renie Anderson, Chief Revenue Officer and Executive Vice President of the NFL’s Partnerships Division said of the new deal;
“As the sports betting landscape has continued to evolve in the United States, we have been thoughtful with our strategy and are excited to announce three partners who share the NFL’s vision and goals. “Working closely with Caesars, DraftKings and FanDuel, we will provide fans new and different ways of interacting and engaging with the sport they love,” Anderson remarked on announcement of the strategic three-way partnership.
What FanDuel gets from its part of the NFL deal
For their part of the deal, FanDuel will be granted access to video footage of NFL games, and will work with the league on pre-game integration opportunities on the NFL Network for the seven regular season games that the network will broadcast in 2021.
“On Super Bowl Sunday we got a glimpse at how powerful the combination of the NFL’s excitement and our platform can be in delivering an enhanced fan experience,” said Matt King, Chief Executive Officer of FanDuel.
DraftKings extends its Daily Fantasy Sports (DFS) relation with the NFL
DraftKings renews its positions as the NFL’s official daily fantasy sports (DFS) partner. DraftKings will integrate DFS content across a selection of NFL media properties, including a “prominent presence” on the NFL Red Zone channel, an all-in-one channel where fans can watch more than 7 hours of games and highlights each week including every touchdown scored in weekly NFL action.
“The way fans consume sports years from now will look drastically different, and it will be due in part to forward-thinking collaborations like our expanded relationship with the NFL,” said Jason Robins, Chairman, Chief Executive Officer and co-founder of DraftKings.
Caesars builds Upon Official NFL casino Provider
Highlighting their shift into the online sports betting market as an additional arm to their role as the NFL’s official casino provider, Caesars, will add sports betting for the NFL. The deal with America’s biggest and most popular professional sports league calls for Caesars to create opportunities for new content and betting fan engagement across its legal online sports betting operations and its network of retail sportsbooks from coast-to-coast.
“Together, we will create new ways for football fans to share in the action of their favorite sport,” Caesars Chief Executive Officer Tom Reeg said. “Football season will be more exciting than ever now that fans can enjoy an enhanced experience at our casinos, in our sportsbooks, and online.”