Freehold Online Sportsbook Coming Soon to New Jersey

New Jersey has welcomed its latest online sportsbook with Freehold Raceway joining the ever-expanding number of venues where you can place a legal sports wager in the Garden State. Online sports bettors in New Jersey shouldn’t have too long to wait for an online sportsbook either.

Admittedly, Freehold was slow out of the gates when it came to getting in on the legal sports betting act as other racetracks like Meadowlands and Monmouth Park began their own bricks-and-mortar sportsbooks and used their online sports betting licenses to host the likes of internet sportsbooks SugarHouse, William Hill, TheScore Bet, PointsBet and FanDuel.

Rumors are rife that Freehold will become the New Jersey of expected big-time online sportsbook player Barstool Sports but nothing has yet been confirmed with other large national and international sportsbooks looking to cash in on New Jersey’s place as national sports wagering market leader.

Freehold Raceway late to the Party but making up for lost time

Freehold is the oldest established harness racing track in the United States and just the third track in the Garden State to accept legal sports wagers, together with the bricks-and-mortar Atlantic City casinos.

However, in order to succeed, Freehold will need to overcome a series of obstacles, not least, the sizeable lead its competitors have already established. New Jersey’s venues and online sportsbooks have been offering sports betting since June 2018, a mere month after the Garden State led the way in winning won a U.S. Supreme Court case that has allowed for 50 states to decide for themselves whether to offer sports betting or not.

“It’s growing every day, and it’s in a great area. We’re really excited about it” said Matt Cullen, Senior Vice President of Interactive Gaming and Sports for Parx Casino (of Pennsylvania), the parent company of the Freehold sportsbook.

“A lot of our retail casino customers (about one third) come from New Jersey, so it’s a natural extension for us to offer Parx retail and online sports wagering in New Jersey,” Cullen added.

At the moment, Freehold is already open for bricks-and-mortar sports wagering 7 days a week. However, the golden egg for Freehold is that has up to three online sportsbook licenses, or “skins” as they are known, that are currently engaged in the approval process by the New Jersey Division of Gaming Enforcement (NJDGE), the Garden State’s gaming regulator. Cullen went on to say that he expects to have the online sportsbook operation ”up and running” within a month.

With more than 80% of New Jersey sports betting done online on PC’s, phones and other mobile devices, getting the online sportsbook site and app operational as quickly as possible will be critical to Freehold’s success.

If they can pull off a coup and have Barstool Sportsbook take up one of their 3 skins, Freehold could rapidly jump to the top of the New Jersey sports betting revenue earners in no time at all.

A Barstool Sportsbook partnership would make perfect sense for Freehold, given the proximity of the track to the border with Pennsylvania. Penn National Gaming (Barstool Sportsbook’s sports wagering’s business partner) and Greenwood Racing are equal owners of Parx Racing in Bensalem, Pennsylvania, and Freehold Raceway is only 10 miles from the Pennsylvania border.

Barstool for Freehold would be a Game Changer

With Barstool breaking all online sportsbook sign-up records in Pennsylvania, and with almost 90 million followers nationwide of the Barstool Sports News App, the growth potential of Barstool and the Garden State of New Jersey overall is clearly evident.

Watch this space for details of the Freehold sportsbook online licensee partners as the news unfolds.

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