Meadowlands set to welcome ‘Superbook’ as next partner

New Jersey appears set to welcome the iconic ‘Superbook’ brand to its stable of quality online sportsbooks. The Meadowlands racetrack have stated that it is their intention that Superbook will become their third online sportsbook ‘skin’ (license) alongside FanDuel and PointsBet. Each of New Jersey’s 9 land-based casinos and 3 racetracks are permitted to operate 3 online sportsbooks licenses, or ‘skins’ as they are known in the Garden State.

Owner of the track, Jeff Gural said recently;

“It’s a good addition for us, given what a big name they are in Las Vegas,” adding that it is his expectation that Superbook’s launch is pending approval from the state’s regulatory authority, the New Jersey Division of Gaming Enforcement (NJDGE). No launch date has yet been given and Jay Kornegay, the Vice President of Westgate Sportsbook (Superbook’s home brand in Las Vegas) is yet to comment on the deal.

Sports Betting has been a Meadowlands Success Story

Gural announced recently that sports betting has ‘saved the day’ for the famous New Jersey race track and he added that without FanDuel and PointsBet available for bettors, that the track may have been forced to close permanently after regular temporary closures due to the global pandemic hitting the racing industry hard.

The track’s racing purses have received a bump of more than $1 million this racing season and Gural mentioned that number is expected to rise, given some big wins for the sportsbooks based on Tampa Bay’s big Super Bowl upset and another windfall expected from the March Madness College Basketball tournament.

The Meadowlands boss added;

“We won on the Super Bowl with Tampa Bay, and really anytime an underdog wins, we do OK,” added Gural. “We got lucky in that first quarter, and now things slow down. Our best time is the first quarter and fourth quarter [of the year].”

Meadowlands also got extremely lucky when signing up with FanDuel and PointsBet as its two online sportsbooks skins to date since sports betting became legal in 2018. In 2020 alone, the two sportsbooks combined for more than half of the Garden State’s online sports betting revenue – an impressive $206.5 million out of the entire New Jersey 2020 revenue total of $398.5 million. It is a monster amount compared to the $25.4 million won by fellow race track, Monmouth Park, and its online sportsbook partners, William Hill, SugarHouse Sports and TheScore Bet.

However lucky he may have been in selecting FanDuel and PointsBet as his partners, Gural is also thankful to the boss of the Monmouth Park, Dennis Drazin, and the work that he did in securing online sports betting for the Garden State. Gural is fully aware of Drazin’s part in the legal battle to secure sports for New Jersey saying;

“So many people don’t realize that none of this [legal sports betting expansion] would have happened if not for Dennis” the Meadowlands boss concluded.

Superbook will be an exciting addition for NJ

The SuperBook at the Westgate in Las Vegas, Nevada is one of the largest sportsbooks in the world. The LED digital screen alone measures more than 4250 square feet and features 63.2 million pixels. Many New Jersians will be very familiar with the Superbook brand during their Vegas visits, meaning the brand should become immediately successful from launch.

The entry into the New Jersey market would be only the second legal online sports betting state for Superbook. In 2018, the SuperBook brand announced that it has plans to expand their iconic sportsbook brand to a number of new sports betting states, however, to date, it has since only entered Colorado.

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