New Jersey sports bettors looking for something different to place their wagers on, need look no further than drone racing as the latest and greatest form of sports wagering available in the Garden State.
Where to bet on the Drone Racing League in New Jersey
Leading New Jersey online sportsbook DraftKings has signed on the dotted line to become the official betting partner of the Drone Racing League (DRL), as aerial motorsports continue to grow exponentially in popularity in the Garden State.
The DRL is an exciting first-person-view racing league where the pilots race their drone devices through a neon-lit course all the while competing for big prize money. The DRL does not release the prize money amounts it officially pays to its competitors; however, it has been reported that in a 2017 tournament the first prize money figure was in the $100 000 range.
The two parties did not reveal the financial terms of their partnership.
The agreement will see DRL and DraftKings host and co-produce ‘Pre-Flight Shows’ featuring expert analysis and statistical analysis by leading drone pilots and sports wagering experts, which began with the season opener of this year’s DRL championship finals races on January 9.
DraftKings will find themselves with exclusive marketing rights around branding integrations and sports betting, including custom-branded flight gates during races. The deal between the DRL and DraftKings will continue throughout the current 2020/21 DRL Allianz World Championship Season.
With the DraftKings deal, the DRL became the first aerial motorsport series which Ney Jersey Drone Racing fans can legally bet on. Drone racing aficionados will be able to place pre-race bets, futures bets (overall championship winners etc.) in addition to live in-race bets.
Drones used in the DRL are all specifically designed and built by DRL, and identical models are built for each competition to ensure results come to pilot skill, rather than superior equipment, like motorsports Formula 1. Each drone is worth approximately $2000 and can travel at speeds of up to 90 miles per hour.
According to market research undertaken by DraftKings and the DRL, drone racing fans are 90% more likely to take up sports betting than fans of other more traditional sports leagues like the NFL or NBA and as a result, they are three times more likely to place a wager than followers of the traditional professional sports leagues.
DraftKings Thrilled to be involved with the DRL
DraftKings officials tested the interest in DRL wagering with its free-to-play popularity pools offered in November and were delighted with the outcomes. The out-of-the-square thinking by DraftKings is one of the few advantages of global pandemic, brought about non-traditional sports offers dominating when professional sports leagues shut down last spring due to the pandemic.
Ezra Kucharz, DraftKings’ Chief Business Officer, could scarcely contain his excitement of the deal with the DRL in a recent statement;
“DRL’s thrilling, innovative racing events are perfect for the customized wagering offerings we can create. Our expertise in sports betting combined with DRL’s stats-packed competition will make this a fun and seamless opportunity to engage their avid audience along with tech-savvy, adrenaline-loving sports fans” Kucharz wrote.
Furthermore, by aligning with the DRL, DraftKings is opening sports betting access to Generation Z consumers, a demographic that traditional professional sports leagues have problems in drawing to their games.
The DRL calls them “tech-setters”, an in-house term to descried the predominantly male 16-34 age group audience that are deeply passionate about science, technology and gaming. The demographic is considered passionate sports fans, however, not as interested in traditional sports leagues as closely as other generation groupings.