NJ Shatters Its Own Sports Betting Record – $748 million!

New Jersey continues to defy the odds and set month-on-month betting handle records. After smashing the nationwide sports betting handle record in August 2020 with $668.7 million, the Garden State has now put the once thought untouchable $1 billion of handle within reach by recording a monster $748.6 million of handle for September.

The numbers in New Jersey come with a full month of NFL football under its sports betting belt and with MLB, NHL and the NBA all participating in their respective playoffs to beat the already huge August result by a clear $80 million.

The Official Result

According to the official report released from the New Jersey Office of the Attorney General, online sports betting accounted for the bulk of New Jersey’s September 2020 sports betting handle. Records indicate that the online handle for New Jersey totaled $678 million for the month of September or put simply, 90% of the total sports bets made in the Garden State. That figure is also a new record for monthly mobile sports betting handle, both for the State of new Jersey and nationally.

Year-to-date, New Jersey sports betting accumulated a total of $3.2 billion in betting. For context, that amount surpasses the figure that Atlantic City’s Casinos used to make in an entire calendar year before the time that sports betting was not legal in the Garden State. The $748.6 million September betting handle total includes the total amount of sports bets taken by Atlantic City’s nine casinos and three race tracks, but that number is dwarfed by the number and value of online wagers.

The New Jersey September sports betting handle represented a year-on-year increase of 68% on the $184 million wagered in September 2019 and a 12.2% month-on-month increase over the August sports betting handle.

Revenue raised from NJ sports betting also reported a compelling increase with the State’s legal sportsbooks generating $45.1 million in revenue in September. That revenue represented a 19% year-on-year increase and a rise of 14.2% on the August 2020 sports betting revenue.

Breaking down the September NJ Sports Betting Numbers

Examining the numbers a little more in depth, Meadowlands Racetrack and its online sportsbook partners PointsBet and FanDuel remain New Jersey State market leaders after generating a combined $28.2 million in sports betting revenue, a 66.9% year-on-year increase.

DraftKings and Fox Bet partnered with Resorts Digital finished in second place again for the second consecutive month in the Garden State after generating $4.8m in revenue in September. However, this result was down on the $10.7m generated in August.

On the flip side, BetMGM and Borgata saw a sports betting revenue increase of 173% up to $4.1 million for the dual sportsbook operator. Monmouth Park Racecourse, which is partnered with William Hill sportsbook was next in line generating $3.5 million in betting revenue.

‘Other’ sports continue to dominate the New Jersey market

Bettors in New Jersey State wagered $98.8 million on basketball matches, traditionally not a sport on the September sports calendar but finding itself there after restarting after the global pandemic sports shutdown.

A bigger and far more traditional September sport led the way for sports betting in New Jersey in Football. Accounting for $159 million or 21.6% of the state’s handle, football was the highest single-wagered sport with bettors, while the Garden State wagered $115.3 million on baseball matches.

Sports in the “other” category are defined as all sports that aren’t baseball, basketball, football or parlays. The “other” sports category including PGA Golf, MMA and Hockey, made up the largest category and up to $208.3 million of the Garden State’s total betting handle.

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