DraftKings, one of the leading online sportsbooks in New Jersey, has officially agreed terms to purchase the Vegas Sports Information Network (VSiN). The multiplatform broadcast content company delivers sports news, analysis, and data to its customers across the Garden State and America in general. DraftKings’ new acquisition now gives the sports betting company significantly more content to offer its customers nationwide.
The deal is very important one for DraftKings moving forward. The U.S sports betting giant will now have access to VSiN’s 18 hours of daily sports programming and content. The multimedia channels include and are accessible through video and audio channels including Comcast Xfinity, Sling TV, fuboTV, Rogers’ Sportsnet, MSG Networks, NESN, AT&T Pittsburgh, Marquee Sports Network, a dedicated channel on iHeartRadio and TuneIn, in addition to terrestrial radio stations throughout the country, and its ever-increasing selection of podcasts and bet casts.
Integrating sports betting content into existing multimedia broadcast platforms is not exactly a new strategy. Back in August/September 2020, Penn Gaming successfully took equity in Barstool to enable it to draw from its existing established fanbase with lower acquisition costs. FanDuel has also signed exclusive sports betting deals with Pat McAfee and Turner analysts; firstly, Charles Barkley back in December, and most recently, Kenny Smith, only two weeks back.
It’s also exciting news for DraftKings sports bettors across New Jersey and other 13 states it has operations in, who will soon have immediate access to this content upon its launch.
Co-founder, board member and Chief Executive Officer of DraftKings, Jason Robins, spoke to the media about the company’s new acquisition recently;
“VSiN creates authentic and credible content that resonates with sports bettors at every level, whether they’re experienced or new to sports betting,” he said. “In addition to its brand equity among sports bettors and engaging talent roster, VSiN also has an established infrastructure that DraftKings can immediately help expand, in the hopes of adding value to consumers who are looking to become more knowledgeable about sports betting.” Robins said.
DraftKings leave the VSiN staff in place, in jobs; paid and employed
The DraftKings’ vision is for VSiN’s Chief Executive Officer, Brian Musburger and his management team to remain directly involved in the day-to-day operations of the company, while continuing with its own editorial independence.
The plan for DraftKings is to fully integrate VSiN’s current Las Vegas employee base, including their full range of on-air talent (including Gill Alexander, host of the Beating the Book podcast; former NFL executive Michael Lombardi; and Mitch Moss and Pauly Howard co-hosts of VSiN’s popular morning show, Follow the Money), into its 2600-strong global employee numbers.
Since the opening of their Las Vegas office in January 2020, DraftKings increased its local employee base by 132%, even prior to the VSiN purchase. Additionally, DraftKings also recently announced a multi-year deal to set itself up as the primary sponsor of the Center for Gaming Innovation, within the grounds of International Gaming Institute at the University of Nevada – Las Vegas (UNLV).
In the words of the VSiN leader and Chief Executive Officer, Brian Musburger;
“We created VSiN as a destination for sports bettors to find the most credible content to help inform their wagering decisions. Harnessing the power and network of the DraftKings brand will allow us to reach an even wider audience with our unique content,” Musburger said.
The deal marks a busy few months for DraftKings with the recent extension of their deal with the NFL to now include Canada in addition to the United States, and the announcement of an exclusive partner deal with the top MMA organization, the UFC.