Continuing its trend of dominating national sports betting trends, New Jersey Super Bowl betting increased by 116% in 2021 over last year’s figures. While Nevada had a larger Super Bowl handle than the Garden State, the trends are reversing. The Silver State recorded its lowest Super Bowl handle since 2016, while New Jersey is on the up-and-up.
Wagering on this year’s Super Bowl, the premier NFL Betting event on the calendar, totaled approximately $117.4 million in New Jersey, with a projected total sports betting payout to the Garden State’s sports bettors of $106.1 million. Overall, this resulted in a win of $11.3 million for New Jersey’s online and land-based sportsbooks in 2021, the state’s official regulator, the New Jersey Division of Gaming Enforcement (NJDGE) announced recently.
Those figures represent a 116% increase on the $54.3 million wagered on last year’s win by the Kansas City Chiefs over the Los Angeles Rams, which related in a $4.28 million loss for NJ sportsbooks in 2020.
New Jersey’s win a compounding loss for Nevada
As much as it was a win for New Jersey over Nevada, it was a win for online sportsbooks over their bricks-and-mortar brothers. Nevada’s $136.1 million was that state’s lowest numbers since 2016 when $132.5 million was bet on the Denver Broncos 24-10 win over the Carolina Panthers in Super Bowl 50.
Following that 2016 down year, Nevada went on to record 3 straight years of record growth. However, clearly the global pandemic knocked Nevada out of the game this year with people choosing to steer clear from bricks-and-mortar casinos and preferring to place their wagers online, therefore the landslide for New Jersey and other strong online sportsbook states like Tennessee and Colorado.
Nevada Gaming Control Board (NGCB) spokesperson, Michael Lawton, further explained the move away from land-based casinos to online sportsbooks;
“In Nevada, Super Bowl handle is driven by visitation, and Las Vegas, along with other areas across the state, are destination markets for customers to come and wager on the game,” he said.
“Overall, considering the factors that Nevada sportsbooks were facing, these figures represent the fifth-highest total all time for Super Bowl betting volumes since Nevada began recording these figures in 1991. That being said, the board is very pleased with these results” Lawton explained.
William Hill sportsbook director Nick Bogdanovich put it far more succinctly as to why Nevada when backwards to New Jersey’s expense;
“People love coming to the Super Bowl parties here in Nevada. COVID knocked it out. It’s that simple” he said.
GeoComply Data Indicates Online Super Bowl Traffic Increases
Examining a report from Morgan Stanley comprised with data from GeoComply, the company that geolocates website and app users for gambling operators nationwide, it revealed that sports betting traffic volumes increased 254% year-on-year over Super Bowl weekend. Both New Jersey and Pennsylvania showed more than 70% online sportsbook traffic increases.
Not all of that increase in traffic could be accredited to the Super Bowl alone, as there were a host of other sports on, however, NFL’s biggest betting weekend was clearly the dominant driver in the increase in numbers. Online transactions for the weekend eclipsed more than 32 million (roughly 20 million on Super Bowl Sunday alone). The overall weekend online sportsbook number recorded nationally was a more than triple that recorded in 2020.
The numbers could possibly have even been more impressive for the online sportsbooks after some operators reported technical difficulties that resulted in some bettors being unable to log-in. Importantly, sportsbook operators have identified the issue early and rectified it. The great news is that demand for online betting remains at stellar levels.