PointsBet the Down Under-owned sportsbook that does things just a little differently, has recently celebrated 12 months of doing business in New Jersey and it cannot be accused by the betting industry of standing still and failing to be proactive in introducing new wagering products. In fact, using their Australian expertise (in a country where legal sports betting has a long history by comparison with the nascent United States sports wagering business) and a raft of fresh new products has seen the PointsBet achieve a 5.6 percent market share in the Garden State in the March quarter. Ahead of the Aussie company spreading their wings further into the U.S. market (launches into Colorado, Illinois and Michigan are imminent) – and with the company already operational in New Jersey, Indiana and Iowa and licensing agreements signed in Kansas, Louisiana, Missouri, New York, Ohio and West Virginia – the PointsBet’s bosses Sam Swanell, Group Chief Executive Officer, Andrew Mellor, Group Chief Financial Officer, and Rick Martira, USA Chief Managing Officer, presented live this month at VirtualInvestorConferences.com to an online community of industry experts and investors. PointsBet Q&A in real time online shows the company is doing things differently Investors were invited to ask live questions of the PointsBet management team in a transparent way of doing business that many U.S-owned online sportsbooks are yet to embrace. It’s further evidence that PointsBet is unafraid of doing things differently to shake up the industry and their results are showing the bold moves are paying off. Other than achieving the above-mentioned 5.6% March quarter market share, PointsBet’s investors are celebrating the stock’s share price at a time when most stocks are in decline. The PointsBet is riding a share price wave on the back of late May trading update asserting that it aims to provide more betting markets on the major U.S. and Australian sports ‘than any other bookmaker’. Not short on ambition, PointsBet is stacking up the numbers to support its claims with 64% more customers than at this same time last year, and a share price increase of 221% on the Australian Stock Exchange hitting a record high this last week. PointsBet’s ‘Pointsbetting’ The company’s success is built upon never be afraid to try something new. While Pointsbet is happy to provide its U.S. sports bettors with the traditional moneyline wagers to which they are accustomed, PointsBet is also pitching itself to a younger generation of online users who are continually on the lookout for new ways to augment their sports wagering experiences. The jewel in the PointsBet sports wagering platform’s crown is exactly that – a new product that transforms what has been seen before – Pointsbetting. Pointsbetting a style of high-risk/high-reward sports wagering that provides New Jersey’s players the opportunity to win more depending on how correct they are with their sports betting over time. In a nutshell, Pointsbetting is a type of spread betting with payouts that grow based on the number of points scored by your team, or by how much your team covers the spread. Limits can be set to calculate how much you wish to win, or naturally how much you can be prepared to lose. While they only have a market share of just 5.6%, PointsBet are showing more innovations too as they seek to turn sports betting on its ear in the U.S. New PointsBet product – Parlay Booster PointsBet continue to evolve with firsts in the U.S. market and recently released its Parlay Booster to their bettors. Parlay Booster is a single-use daily token that permits bettors to choose any 3-to-12-leg parlay and get a boosted/enhanced price. It’s a clever tool and clients can potentially receive additional daily parlay boosters as a loyalty incentive. Clearly, PointsBet are here to stay in the U.S. and they are going to keep things interesting and on the move for American bettors.