After initially announcing their plans to launch in the Garden State of New Jersey back in July, giant European sportsbook, Tipico begun operations in the state with a successful launch of the online sportsbook. Tipico simultaneously began an advertising campaign across the nation to announce its official entry into the sports betting market by communicating the expertise of the Maltese-based company’s almost 2 decades in sports wagering and its guarantee to sports bettors to treat them with an uncompromised level of customer service they may not have experienced before. Speaking on the New Jersey launch of the Tipico online sportsbook and the app, Head of Tipico’s U.S. Marketing, Keith Gormley remarked that, as one of the “strongest and most recognizable brands in all of sports betting and online gaming, the company is aware of the deep commitment bettors in the United States have for their craft and their passion for sports and we have integrated all of these into this inaugural campaign”. One year of planning goes into the Tipico NJ launch The launch for Tipico in New Jersey comes almost a year to the day since the giant European sportsbook opened its doors at its U.S. headquarters and center of operations in Hoboken, New Jersey. The Tipico site is a new way of thinking and an online sportsbook delivered in a way that is tailor-made for the serious U.S. and NJ bettor. Tipico comes into the New Jersey marketplace inspired by its decades of experience in the European sports betting and online sportsbook gaming space (in particular, in the mature and competitive German and Austrian sports betting markets). On the Tipico New Jersey site and app, live wagering is already available with lines on sports markets across the globe with odds managed by Tipico’s in-house trading team, now available 24/7/365. Additionally, to celebrate the launch (made in combination via a land-based partnership with Oceans Casino Resort in Atlantic City), Tipico is offering a variety of attractive sign-up promotions and cash offers for consumers, such as matching first bet bonus equal to the value of your first amount wagered (up to $100). At first glance, it appears that Tipico has been specifically crafted to streamline the betting process for bettors. In both browser and app version, Tipico online sportsbook is a user-friendly experience with clean and uncluttered interface. Whether you are locking in a parlay, or live betting on NFL props, the Tipico experience in both browser version and app allows for seamless movement throughout with an uncluttered and minimalist menu of options. In-house odds set by Tipico’s own set of expert oddsmakers and top-of-the-line data collection to inform betting decisions means each user has top-notch information at their disposal. New Jersey First and Expanding According to Adrian Vella, the Managing Director of U.S Business for Tipco, the New Jersey launch is just the beginning for the European sports wagering giant in the U.S; “Tipico is a betting experience unlike any other and we are confident that as we expand our reach in the US, users will love the new features we are regularly adding to the app. This is just the start, but we are proud to call New Jersey our home and it’s been great to see the positive response from sports bettors across the state” Vella said. Beyond the Garden State, Tipico has exciting U.S expansion plans including its recently announced partnership with Century Casinos, which will assist Tipico to take its cutting-edge sportsbook to the state of Colorado. Discussions are ongoing to extend the Tipico brand deeper into the legal online sports betting states across the nation like Indiana, Iowa, West Virginia, Pennsylvania, Michigan and others.