World’s Largest Live Streamer & BetMGM NJ Join Forces

Beginning with the much anticipated big night of boxing on November 7 (with ‘The Dream” Devin Handley defending his WBC lightweight belt against former champion, Yuriorkis Gamboa), leading New Jersey online sportsbook, BetMGM and the world’s largest sports streaming service, DAZN kicked off the latest extension to their business partnership.

With the deal, BetMGM NJ has become the exclusive odds provider for DAZN’s live stream broadcasts for the next 12 months. It’s a multi-fight deal that sees BetMGM further extending its wings through integrated multi-media and interactivity for users by a range of exclusive measures;

  • In the week leading up to each fight; BetMGM branding will be seen on DAZN’s live streams and preview coverage including interviews etc. in the run-up to fight night including exclusives of the most popular betting odds deals and betting markets exclusive to BetMGM.
  • Live updates during the fight broadcast: BetMGM live betting tickers will be available together with co-produced content featuring DAZN presenters and BetMGM betting odds know-how during the main event of the night and co-main event of all 12 fight nights include in the deal. One BetMGM branded round will feature in the main event of each fight night, with BetMGM presented onscreen through logos and promos etc., as the official sponsor of an exclusive over/under round.
  • More Fight Night Content: Customized DAZN social media posts across Twitter, Facebook and YouTube will feature BetMGM and bring the brand into engagement with boxing fans directly through their social media feeds.

Furthermore, DAZN subscribers in legal sports betting states will regularly receive customized BetMGM promotional offers in the build up to each of the featured fight nights.

Exciting times for DAZN and BetMGM

“We are thrilled to go all in on sports betting and embark on an exciting new chapter with BetMGM – marking our longest-term sports betting partnership yet in the U.S.,” remarked Michael Mobley, DAZN’s Vice President of Media Sales across North America.

“With BetMGM in our corner as DAZN’s go-to source for betting insights, fight fans will be able to stay up to date on the latest odds and enjoy even more compelling content around boxing’s biggest events” he concluded.

Matt Prevost, Chief Revenue Officer, BetMGM said:

“DAZN has been a great partner and we couldn’t be happier for BetMGM to be the exclusive odds provider for their U.S. boxing broadcasts.”

The Highlight – Live Bet MGM Odds during the fights

Prevost went on to speak about of the highlight of the deal as far as boxing and betting fans are concerned;

“Our deep integrations, like supplying live odds during boxing’s biggest matches and offering customized promotional offers to DAZN subscribers, will provide boxing fans and bettors with entertaining and exciting opportunities to get in on the action” he said.

DAZN looking to dominate the Live Sports Industry

The deal with BetMGM is further evidence that DAZN is furthering its ambitions to become the leading live sports provider and take over from cable and national network TV. Their big push to dominate the United States market has seen boxing leading the way.

First up, DAZN has signed star boxing promoter, Eddie Hearn’s Matchroom USA to an alleged $1 billion deal over eight years, while arguably the world’s best pound-for-pound fighter ‘Canelo’ Alvarez recently signed a $365 million deal with the live streaming network to show 11 of his upcoming fights on DAZN.

The shutdown of sport due to the global pandemic reportedly had DAZN scrambling for content, however, the streaming platform is bouncing back strongly with professional sport’s return including securing an exclusive deal for streaming German’s soccer’s national league, the Bundesliga.

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