Sports betting fans in Pennsylvania are welcoming their latest online sportsbook site and app, Penn National’s Barstool Sportsbook beginning its ‘soft’ launch in the Keystone State of September 15.
Pennsylvania’s latest online sports wagering outlet has opened ahead of the NFL betting season. The mid-September launch of the Barstool Sportsbook app came at precisely the right time when Pittsburgh Steelers and Philadelphia Eagles fans were looking to place wagers after a long off-season and parent company Penn National are excited of the opportunity presented to the Keystone State’s sports bettors.
“The Barstool Sportsbook app is the centrepiece of our company’s omni-channel strategy,” Jay Snowden, President and Chief Executive Officer of Penn National explained excitedly of the launch.
“Since forming our exclusive sports betting and I-gaming partnership with Barstool Sports in January, our product, marketing and operations teams have worked hand-in-hand with Barstool’s top talent, including Dave Portnoy and Dan ‘Big Cat’ Katz, to create a sports betting experience that we’re confident will appeal to Barstool’s army of loyal followers, as well as our extensive database of existing casino customers and sports betting fans at large.”
Barstool to add operations in other states
Sports bettors elsewhere across the U.S. will soon also have an opportunity to enjoy Barstool Sportsbook.
Both New Jersey and Michigan are set to debut Barstool Sportsbook before long for Penn National, said Snowden in the company’s second-quarter earnings call.
All three of the proposed Barstool Sportsbook states have avidly embraced legal sports betting. All three of the legal states should provide chances for “significant organic customer acquisition and cross-sell opportunities” he added.
“As a result, we believe the company is poised to capture an outsized share of the high growth US sports betting and online casino markets and achieve market-leading profitability,” Snowden explained.
“I also want to thank all those who have been working tirelessly at Penn Interactive and our great partners at Barstool Sports for their many months of hard work and collaboration, as well as our risk management and platform providers, Kambi and White Hat Gaming. This is an important milestone in our Company’s continued evolution to be the leading omnichannel provider of retail and online gaming, live racing and sports betting entertainment, and we couldn’t be more excited to get underway.” Snowden concluded.
Clearly, Penn National will be developing a national strategy to take advantage of Barstool’s nationally recognized brand (more than 66 million users) for online sportsbook and online casino products. Their team of analysts and the enormous Barstool brand recognition is their enormous strength in an already crowded online sports betting market.
Given that Penn National Gaming operates in 19 different states and many of those have already legalized online sports betting, this means we could potentially see Barstool Sportsbook in many more legal sports betting states sooner rather than later.
Will Barstool Online Casino also launch for Penn National soon?
Another intriguing part of the Penn National/Barstool new partnership is when will we expect a “Barstool Online Casino”?
Soft plans are being hatched for a Barstool online casino launch somewhere in the United States in 2021. However, will Penn National be looking to rebrand its current Pennsylvania online casino (Hollywood Online Casino)?
Given the national recognition of the Barstool brand and the enormous possibility for cross-marketing possibilities, it would not be a surprise.
It’s a business model that the two most popular PA sportsbooks have already undertaken with the respective launches of the FanDuel PA Online Casino and the DraftKings PA Online Casino in Pennsylvania, with those two brands making use of their enormous number of DFS followers.