The NFL’s Philadelphia Eagles have signed a new multi-year partnership with leading Pennsylvania online sportsbook brand Fox Bet, who as part of the agreement will launch a new studio at the Eagles’ home stadium, Lincoln Financial Field.
The deal comes straight off the back of the New York Giants announcing a big deal with DraftKings and the twin June announcements of BetMGM signing with the Denver Broncos and FanDuel also joining forces with Colorado’s NFL team.
The Fox Bet – Eagles deal will include digital and social media advertising on team channels, broadcasting, custom promotions and a strong branding presence inside the stadium on match days (Fox Bet messages will feature prominently on scoreboards at the stadium). Fox Bet, by becoming Official Partner of the Philadelphia Eagles will be named presenting sponsor of the new program Eagles Edge, and of the Eagles Tailgate Crew.
Further Details of the Eagles – Fox Bet Agreement
The Philadelphia Eagles new multiyear sponsorship with Fox Bet will also include a new Fox Bet branded interactive studio at Lincoln Financial Field.
The new studio will promote exclusive programming and digital content across multiple platforms presented by Fox Bet. Eagles on-air personalities will feature heavily and these ‘Eagles Legends’ features with special guest appearances from the Fox Bet team, will be produced by the Eagles in conjunction with their new official sportsbook, Fox Bet.
What’s more, Fox Bet will be the presenting sponsor of ‘Eagles Edge’, a new program across all the team’s digital channels following all Eagles games. The new series will be filmed on game days when the team is playing at home in Philly, and will be found on the Eagles Official YouTube channel, the Eagles Official Mobile App, PhiladelphiaEagles.com, and all Eagles’ social media platforms.
When heading to a game at Lincoln Financial Field, watch out for the Fox Bet messaging on the stadium’s LED boards and end zone boards, in addition to signage on the concourse levels. Fox Bet will also serve as the presenting sponsor of the Eagles Tailgate Crew, an online show featuring Eagles Entertainment groups interacting with Eagles fans in the parking lots on game days before and after kick-off.
The Eagles look to modernize content for their younger fans with Fox Bet
Earlier this year, the NFL permitted teams to take up sponsorship deals with online sportsbooks, with the Denver Broncos were the first mover among NFL teams, and the now the Eagles have made their own entry.
“This new, fully integrated partnership with FOX Bet has enabled us to reimagine the way we deliver content to our fans in a fun and innovative way,” said Catherine Carlson, Senior Vice President of Revenue and Strategy, Philadelphia Eagles.
“Every week during the NFL season, this new interactive studio will bring Eagles fans closer to the game through exclusive access and interviews, football commentary from some of the biggest on-air FOX Sports personalities, and many other surprises along the way. We look forward to growing our partnership with FOX Bet, an industry leader that continues to expand its footprint in the Philadelphia market.”
Fox Bet Management gave a hint to their appeal to a younger, but still loyal Eagles fan demographic in announcing the deal.
“Fox Bet enhances the fan experience in a big way, and this is a fanbase that knows and appreciates big things,” said Andrew Schneider, Fox Bet’s Chief Marketing Officer.
“They’re passionate, tough and willing to do whatever it takes to win. To connect our offering to this one-of-a-kind fanbase is a game-changer. Eagles fans are going to love this, and we’re honored to have this association with a team that is primed for a successful 2020 season.”