As the legal sports betting industry continues to expand across the US, new partnerships are being forged and the Keystone State of Pennsylvania is no different.
Barstool Sports is an emerging force in the online gaming industry on several fronts. The company is primarily known for its media presence, the popular sports and lifestyle blog has attracted quite a following over the years since becoming established in 2003.
Through a recently announced partnership with Penn National, a prominent gaming company, Barstool Sports is now making its first entry into the realm of sports betting. Barstool Sports has plans to release an online sports betting site in Pennsylvania this coming September.
The timing of the Barstool Sports site in partnership with Penn National will coincide with the start of the pro and college football seasons. Significantly, the NFL consistently leads the way as the most popular sports betting league across the United States, and College Football is not far behind. The timing of the Barstool Sportsbook launch will also benefit dramatically from the upcoming NBA and NHL playoffs in addition to the shortened MLB season.
Penn National & Barstool Sports – “the perfect fit”
In the past, Barstool has collaborated with other sports betting sites like FanDuel, BetMGM, PointsBet and DraftKings, however, as the company was on the lookout a new owner, its unique and huge audience of fans and bettors made the company an ideal target for Penn National Gaming. Barstool has 66 million standalone monthly visitors, with the majority of those the falling in the 18-to-34 age bracket, and this is a brand-new demographic for Penn National to home in on. As a company with a strong and brash background in blogging and podcasts, it is now also part of the gambling industry, marking a shift in how online sports betting will operate.
Jay Snowden, CEO and President of Penn National writes of the new opportunity on the company’s website;
“With its leading digital content, well-known brand and deep roots in sports betting, Barstool Sports is the ideal partner for Penn National and will enable us to attract a new, younger demographic, which will nicely complement our existing customer database.
“In addition, with 66 million monthly unique visitors, we believe the significant reach of Barstool Sports and loyalty of its audience will lead to meaningful reductions in customer acquisition and promotional costs for our sports betting and online products, significantly enhancing profitability and driving value for our shareholders.”
Barstool Sports out to ‘Democratize’ Sports Betting
Barstool Sports CEO Erika Nardini said of Penn National Gaming upon the announcement of the collaboration;
“They have an excellent management team. They had a huge vision about taking the Barstool Sports brand and making that their sportsbook brand, whether it’s their app or in their physical sports bars or sportsbooks. They’re the single-largest casino operator in the country”
Nardini said that Barstool is confident that its online sportsbook app will generate plenty of betting action upon its September launch, even with an uncertain outlook for U.S. sports during the pandemic. The recent obsession in Pennsylvania with Table Tennis betting.
“Bettors will bet on anything,” Nardini went on to say. “They’ll bet on the ponies, they’ll bet on hockey, they’ll bet on tennis. Tennis is the second-largest betting pool on the planet, so there’s so much betting activity around tennis. You’ll find people betting around Bulgarian soccer. Bettors will find most anything to bet on.”
“Everyone at Barstool will be using the Barstool Sportsbook. We’re going to be talking about it all the time online,” Nardini continued, and he has a point. “We’re going to have a hand in creating the parlays and thinking about the bets. We’re going to have some fun with it.”
Sounds like fun. We can’t wait.