FanDuel to add Stardust Online Casino to NJ gaming line-up

Ken Edwards face
Ken Edwards

New Jersey sports bettors and fans of the FanDuel betting app now have a new tool at their disposal in order to assist in winning a few extra bucks and having a load of fun while they’re doing it. What’s more, NJ players will be able to do it all while enjoying an iconic gaming brand, as the legendary Startdust Online Casino makes a comeback, starting with the Garden State and nearby neighbor, Pennsylvania.

FanDuel & Boyd Gaming Reviving the Stardust brand together

Pending final regulatory approval by the New Jersey Division of Gaming Enforcement (NJDGE), FanDuel, in partnership with Boyd Gaming, will be rebranding its current Garden State Online Casino, Betfair, to the iconic Stardust brand. Just like the current arrangement whereby Betfair is accessible through the FanDuel online sportsbook platform, Stardust and its online casino gaming options will conveniently only be a click away for FanDuel sports bettors in New Jersey.

“The new Stardust Casino will retain all of the great games that customers love on Betfair Casino, while incorporating a new stylish look that captures the glitz, glamour, and nostalgia of old Las Vegas,” announced FanDuel Group President Amy Howe.

Players located inside New Jersey or Pennsylvania state lines will have access to the Stardust Casino app on both iOS and Android mobile platforms as well as being able to use the browser versions on any internet-connected device like a PC or laptop.

FanDuel is currently licensed to operate online gaming in New Jersey through its land-based casino partner, Atlantic City’s Golden Nugget. In Pennsylvania, FanDuel conducts its online casino operations through its land-based casino partnership with the Valley Forge Casino Resort, which Boyd Gaming owns.

President of Boyd Gaming, Keith Smith says that it is important to be re-establishing the Stardust brand;

“For nearly 50 years, the Stardust was one of the most famous casinos on the Las Vegas Strip. And while the resort has been gone for more than a decade, the Stardust brand is still as well-known and popular as ever”, Smith said.

All games that are currently available under FanDuel’s Betfair brand will continue to be available under the new brand, and its widely assumed that a raft of new online casino content will also be released.

The new Stardust Casino experience will include a number of key features, including:

  • Same platform access to FanDuel Sportsbook.
  • A significant offering of NJ players’ favorite casino games, including blackjack, roulette, online slots, video poker and baccarat, in addition to cutting-edge Live Dealer Casino Game action.
  • Securely and quick winnings cash outs, with the same outstanding level of customer support, convenience, safety and security that New Jersians have come to expect from FanDuel.
  • A number of customer account protections will be available to NJ players, echoing FanDuel and Boyd Gaming’s shared robust commitment to responsible gaming in the Garden State.

A new loyalty project will be a fresh addition according to Amy Howe;

“Stardust Casino allows us to take a market leading product to the next level, creating a unified platform across New Jersey and Pennsylvania and integrating Boyd Gaming’s B Connected player loyalty program to provide even more value to our customers” she said.

While the Betfair branding of the existing FanDuel online casino is strong in Europe, the U.K and Australia, it’s not a brand that has ever set fire in the New Jersey market. The new Stardust name itself should bring value to the partnership and more brand awareness in New Jersey. The importance of the new branding can’t be underestimated, because many online casino products have a similar look and feel. FanDuel customers will undoubtedly gravitate towards the well-known Stardust brand.

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