North America’s bid to host the next World Cup has already been accepted. Matches will occur in:
● Atlanta, Georgia – Mercedes-Benz Stadium
● Boston, Massachusetts – Gillette Stadium
● Dallas, Texas – AT&T Stadium
● East Rutherford, New Jersey – MetLife Stadium
● Guadalajara, Mexico – Estadio Akron
● Houston, Texas – NRG Stadium
● Kansas City, Missouri – Arrowhead Stadium
● Los Angeles, California – SoFi Stadium
● Mexico City, Mexico – Estadio Azteca
● Miami, Florida – Hard Rock Stadium
● Monterrey, Mexico – Estadio BBVA
● Philadelphia, Pennsylvania – Lincoln Financial Field
● San Francisco, California – Levi’s Stadium
● Seattle, Washington – Lumen Field
● Toronto, Ontario, Canada – BMO Field
● Vancouver, British Columbia, Canada – BC Place
An estimated 132 million Americans live in states with legal sports betting. That number was just 10 million during the 2018 World Cup. According to an analysis from FIFA and data company Sportsradar, that competition handled a cool $155 billion in total bets worldwide.
Another problem that has inhibited Americans from getting behind soccer and soccer betting is the lack of top-level talent. Many of the best players in the world play in England, Spain, Germany, and Italy, in addition to a few other European and South American clubs.
The World Cup helped out casual American viewers by aggregating the best players into one competition on mainstream television. That effect will be amplified when teams come to play in nearby towns and stadiums seen every weekend during NFL games.
Based on the current trajectory of sports betting, it is possible that nearly all, if not every, state has legal sports betting by the time the next World Cup lands on American soil. Though that date is still four years away, sports betting companies will likely ramp up their efforts to grow soccer’s popularity in the build-up to the tournament.
Team USA’s performance in 2026 could ultimately prove the deciding factor in how much soccer betting grows. Assuming its young core continues to grow and improve, sportsbooks could be in luck.