Fanatics Debuts Jersey Promotion for New Sports Betting Customers

The phrase “Dress for success” can embody a variety of looks and aesthetics depending on the context it is used in reference to.

For Fanatics, “Dress for success” is simply another tool it is using to promote its sportsbook, as the company is offering up to $150 for first-time customers who wager at least $50 using their sports betting platform. The offer runs until September 18, giving users a week and a half after the NFL kicks off to claim the offer.

Minimum betting odds for the deal are a generous -500. The deal works for both new Fanatics and PointsBet customers.

Fanatics has maintained a steady interest in growing in the legal sports betting scene without waiting in the queue. Its new deal is a sweet offer to a majority of sports fans who know of no better way to rep their teams than by dawning the jersey of their favorite player.

“New customers… even in states that are not yet branded PointsBet, A Fanatics Experience, between September 1 and September 18 and opt into the The Fanatics Jersey Drop promotion, can place a single cash wager of $50 or more on any market and receive a reward credit to purchase team merchandise worth up to $150 on www.fanatics.com,” a statement from the company said.

Most sportsbooks offer their take on sign-up bonuses and promotions. However, those generally exclusively apply to the sports betting page (or an online casino provided by the same brand, if applicable). Fanatics’ offer gives users the chance to transform their betting participation into real-world, ever-lasting rewards.

This is on top of Fanatics’ Fancash bonus system, another breakthrough promotional deal that allows users to stockpile 1% earnings on straight bets, 3% on parlays, and 5% on same-game parlays. Fancash can then be used to make purchases on Fanatics’ apparel site or to fund further bets (note: the jersey offer sends rewards to customers in the form of Fancash).

The jersey promotion is only available for new users in Massachusetts, Maryland, Ohio, and Tennessee who created an account after September 1.

Fanatics is one of the largest sports memorabilia vendors in the country, and it has only been growing in recent years. It acquired companies such as Mitchell & Ness and Topps and is now integrating those catalogs into its online sports betting presence.

The results of Fanatics’ Fancash offer and similar deals will help set the trajectory of the sports betting market. Companies have been forced to dial back promotional and advertising efforts to maintain their bottom line but are still under pressure to attract as large of patronage as possible.

Although sports betting is largely controlled by the “Big Four” operators—FanDuel, DraftKings, BetMGM, and Caesars—Fanatics only need to reach an online market share of roughly 6% to draw itself even with Caesars, thereby making it one of the five most affluent sportsbook options.

The company's commitment to growth and expansion is risky but will pay massive dividends if it can hit the ground running. It already acquired the rights to PointsBet’s North American assets for $225 million and is in the process of transferring its licenses so that it can assume full control.

Fanatics wants to launch in as many states as possible. Although the jersey deal is set to expire in less than two weeks, it will continue the general Fancash bonus and may offer additional deals for new users.