FanDuel is using new technology to pair the modern Charles Barkley with a younger version of himself in its newest ad campaign.
The commercial is considered a deepfake, which is a video in which a person’s face has been altered to represent someone else. In this case, that person carries the same name but is around 25 years younger, which is when Barkley was at the peak of his athletic prime.
The ad is part of FanDuel’s “Think Like a Player” campaign. It depicts Barkley, the 1993 MVP and now a popular television analyst, encouraging bettors to “think like a player” when they are loading up their favorite sportsbooks.
You can watch the commercial below: