FanDuel, a betting partner of the NBA, is the leader in American sports betting and is ramping up its offerings with the imminent arrival of the NBA playoffs.
Although Barkley may have failed to capture the ultimate trophy of the NBA postseason, he was also a victim of a gambling addiction during his playing days. He revealed that he lost up to a million dollars at least 10-20 times, and his losses supposedly nestled at an extreme of $30 million.
With better control over his impulses, Barkley is helping to warn against problematic behavior and spread the message of responsible gambling.
“We’re excited to tap into the energy of the NBA playoffs as well as the fanhood for Charles,” said FanDuel’s executive vice president of marketing, Andrew Sneyd, in a statement. “This campaign will not only cement FanDuel’s place in the conversation of brands that are adding to the sports experience but continue to give us the opportunity to flex our creative muscle and demonstrate how we’re reaching our target audience in unique ways.”
The 30-second ad features an explanation from Barkley on how to use FanDuel’s mobile app during the NBA playoffs. He also cracks a joke about how he wishes that he could bet on the 1990s version of himself, although the younger Barkley seems more amazed by the modern version’s age.
Sports from the commercial made their first appearance on the airwaves during the play-in tournament and will return for the conference finals. The full ad will be played during the NBA Finals and will go hand-in-hand with a registration offer for new FanDuel bettors.