2023 was the most successful year for sports betting since it became legal in 2018. But with the Super Bowl on the immediate horizon, sportsbooks and states alike should expect their most important returns yet.
The American Gaming Association (AGA) estimated last year that 50.4 million Americans would wager $16 billion at legal sportsbooks. With this year's Super Bowl set to be held in America’s gambling capital of Las Vegas, Nevada, those jaw-dropping numbers could soon become memories of a distant past.
But just how high will the handle climb for the NFL playoffs and Super Bowl LVIII? The answer could help determine the future of American sports betting.