Microbetting operator Betr revealed Wednesday that it is expanding into traditional sports wagering.
Betr, co-owned by industry veteran Joey Levy and internet superstar-turned-boxer Jake Paul, originally launched as a substitute for regular online sportsbooks. Instead of betting on which team would win a game or the final score, players could guess small outcomes such as the result of the next shot, pitch, or play.
The expansion comes just in time for March Madness, the annual college basketball tournament that culminates with a national championship. Four play-in-style games known as the “First Four” were played the day before and the day of the announcement.