Massachusetts launched its sports betting market on January 31 but only in select retail locations. About a month and a half later and just before March Madness betting poured in, it unveiled the highly-anticipated online arm.
The total handle between the online and retail betting locations topped $568.1 million during March. Nearly $47.1 million of that was considered taxable revenue, of which the state collected $9.3 million.
The six approved online betting outlets proved to be far more attractive destinations than their brick-and-mortar affiliates, as is the case in nearly every state with legal sports betting. Online books were responsible for 96.5% of the total March betting handle and 97.6% of taxes paid to the state.
Here’s how each company performed in total betting handle in March:
- DraftKings Massachusetts: $257.6 million
- FanDuel Massachusetts: $181.1 million
- BetMGM Massachusetts: $45.3 million
- Barstool Sportsbook Massachusetts: $29.5 million
- WynnBET Massachusetts: $18.2 million
- Caesars Sportsbook Massachusetts: $16.4 million
DraftKings is headquartered in Boston and marked its return to its home state with a huge handle roughly 142.2% the amount of the second-highest, FanDuel. Despite that, FanDuel narrowly produced the most taxable revenue ($3.2 million compared to $3.1 million for DraftKings.)
BetMGM, Barstool, WynnBet, and Caesars combined to yield a March betting handle of about $109.4 million, less than half of that of DraftKings and significantly behind FanDuel.
DraftKings has partnerships in place with the Boston Celtics, Boston Bruins, and Boston Red Sox, among other teams, which are coming in handy. The Celtics and Bruins are both in prime positions for a run to their respective championships, while the Red Sox are still enjoying the excitement of being less than a month into the new MLB season.