The NFL is the most powerful sports league when it comes to sports betting. According to data collection and analysis company CRG Global, 81% of online sports bettors submitted wagers on NFL games in the month of October 2022. The only other league above 50% was the NBA at 54%.
October is an especially telling month since the NFL, NBA, MLB, NHL, college football and college basketball were all on, as were golf, boxing, soccer, and other sports.
Notably, the collected data applied to online gambling, which is not legal in all states with sports betting.
There is also recent evidence that the NFL has a massive appeal on a game-to-game basis and not just from a broader perspective. The American Gaming Association estimated that over 50 million bettors would risk over $16 billion on Super Bowl LVII in February, which was eventually won by the Kansas City Chiefs over the Philadelphia Eagles 38-35.
The NFL itself has sponsorship deals with several gambling sponsors, including Caesars, DraftKings, and FanDuel. The pregame shows on popular networks such as FOX also frequently read betting odds and advertise the sportsbooks which, in FOX’s case, come from FOX Bet.
Broadcasters also frequently read live betting odds such as the live point spread and points total during games. The groundwork has been done, and there is a lot of momentum behind the idea of expanding sports betting within the NFL.
The NFL returns on September 7 and is expected to feature the Super Bowl champion Chiefs, as is customary for defending champs.