As if the Ohio sports betting market wasn’t promising enough, it is now getting a major boost from the Cincinnati Bengals.
Having opened for business less than a month ago, sportsbooks are capitalizing on the Bengals’ good fortune in the NFL playoffs. If they beat the Kansas City Chiefs this weekend, they will advance to play in their second straight Super Bowl, giving bettors another chance to support their hometown heroes.
The Super Bowl, like clockwork, is the most-bet sporting event in America. If the Bengals manage to make it that far, the returns on the Ohio market will be beyond what anyone could have hoped for two months into legal sports betting.