PointsBet and Colorado chose to end their partnership despite the AGA stating that its guidelines were not retroactive, meaning that they could have seen out their partnership through the 25-26 school year as intended, though that would have opened them to more criticism.
PointsBet clarified that it is not a part of the AGA. It also shared that it had been planning on terminating the arrangement with UC even before the AGA’s recent release despite the school’s athletics director, Rick George, claiming the partnership would benefit “student-athletes for years to come.”
The University of Denver, a nearby school, is still enjoying a partnership with Superbook sportsbook it signed a year after Colorado and PointsBet’s breakthrough.
"As sports betting continues to become more and more of a passion for our fan base, we felt that it was important to partner with a local company that we trusted to put an emphasis on responsible gaming,” said Karlton Creech, UD's vice chancellor for athletics, recreation and Ritchie Center operations in September 2021. “We're also excited about the opportunity for the proceeds of this partnership to directly impact our student-athletes' experience at DU.”
Colorado legalized sports betting in 2019. There are over 26 regulated sportsbooks operating in the state today, which local gamblers have used to wager over $10.7 billion. $34.7 million of that total have been claimed as tax money by the state.
In February, the Colorado Limited Gaming Control Commission approved $1.5 million in grants to help address problem gambling.
Fans are still allowed to bet on in-state college games, unlike many other states with legal sports betting.