The rise of American sports betting has led to unprecedented partnerships, agreements, and marketing strategies—now, the connection between sportsbooks and college campuses is raising eyebrows.
Caesars Entertainment Inc., owner of Caesars sportsbook, and PointsBet are two companies that have partnerships with colleges. The deals allow the companies to access private information and tools for marketing, display signage at events and paste their branding on the schools’ digital content.
Despite the gambling community’s proliferation in recent years, there are still many opponents to the movement. Many neutrals also feel that agreements between sportsbooks and universities may be a step too far.