Fanatics, fresh off acquiring PointsBet’s American assets, has run into problems in Massachusetts and Ohio due to its promotional campaigns targeting new sports bettors.
The Ohio Casino Control Commission (OCCC) sent a note to Fanatics ordering it to take down its offer that all visitors would receive bonus bets equal to their cart value whenever they purchased apparel on its merchandise site. The Massachusetts Gaming Commission (MGC) warned that Fanatics must follow the same guidelines after its expected launch in MA.
Part of the Fanatics’ supposed innovation in the sports betting scene was its ability to package its offerings, whether that be apparel, trading cards, or online memorabilia, with sports betting. For now, it’s back to square one, as far as sports betting promotions.