The growth of sports betting has been fueled by a few key aspects.
First, the expansion of legalization. 36 states (plus Washington D.C.) have legal sports betting markets at the time of writing, 33 of which are operational. Legislation is making its rounds in the state government in several other key states such as Texas as well.
Sports betting has also grown because of its growing entrenchment in sports themselves. Teams, stadiums, broadcasting companies, players, and other entities are forging partnerships with betting companies to further their visibility and attractiveness. Fans can even see live betting odds during game telecasts or on halftime shows.
Finally, the online allure. High-paying tickets from celebrities like Drake and known high-roller “Mattress Mack,” as well as crazy low-stake parlays, have helped many believe they can be the next millionaire with the push of a button.
Whatever the reason this weekend, Super Bowl LVII should produce an eye-watering gambling handle. Kansas, Maryland, and Ohio have joined the list of states with legal sports betting outlets championship since last year’s title game was played, adding three crucial markets to the fray.
Kansas’ proximity to the Chiefs, who are stationed in Kansas City, Missouri, less than five miles from the Kansas border, makes it an obvious choice as the greatest benefactor of the impending Super Bowl matchup.
Both Maryland and Ohio, however, have proven to be major players in the market. Maryland came within spitting distance of a $500m betting handle in December, its first full month with mobile sports betting, while Ohio registered over 11 million unique geolocations for bettors in its first weekend with sports betting at the start of January.