AGA Predicts Record 68 Million Americans Will Bet on Super Bowl LVIIIBy: Grant Mitchell
According to the American Gaming Association (AGA), an estimated 68 million Americans, just about one-fourth of the national adult population, plan to bet on Super Bowl LVIII between the San Francisco 49ers and the Kansas City Chiefs. That’s well above the record of more than 50 million estimated before the last Super Bowl.
Even GOATs are Sports Betting: LeBron James Partners with DraftKingsBy: Grant Mitchell
LeBron, an outspoken fan of NFL action, announced Wednesday that he agreed to a partnership deal with DraftKings that will see him endorse the company and share his favorite NFL betting picks ahead of Sunday kick-offs, along with college football and other non-basketball sports.
Ravens, Lions Sharps Lose as Super Bowl Betting Lines Swings Toward KCBy: Grant Mitchell
The Chiefs, last year’s Super Bowl champions, upset the Baltimore Ravens earlier in the day much to the chagrin of many “sharp” bettors, leaving them with massive losses. Meanwhile, the Niners used a 17-point second-half comeback against the Detroit Lions to secure their spot in the NFL’s championship event.
Barstool, DraftKings in “Advanced Negotiations” Over Partnership DealBy: Grant Mitchell
Reports indicate that a potential partnership would not see Barstool branding its name on a mobile sportsbook or betting platform. Instead, the company would endorse DraftKings odds and have a sign-up and referral affiliate bonus.
Jake Paul’s Betr Obtains Licensing in Pennsylvania, Colorado, and KentuckyBy: Grant Mitchell
Betr revealed it secured licensing to join the Pennsylvania online sports betting and iGaming market, along with the Colorado and Kentucky sports betting markets. The iGaming agreement is so that the platform can unveil its casino product, which it will debut thanks to a partnership with Cordish Gaming Group.
Sportsbooks Suffer During Divisional Round Despite Bad Beats and Close LossesBy: Grant Mitchell
The Kansas City Chiefs, Baltimore Ravens, Detroit Lions, and San Francisco 49ers all booked their tickets into the next round and will compete in their respective conference championship games this weekend. But while those four won big, legal sportsbooks found themselves on the losing side of most markets.
ESPN Bet Flourishes in Massachusetts During Record-Setting MonthBy: Grant Mitchell
ESPN Bet launched in late 2023 with the goal of acquiring a 10% market share and challenging the “Big Four” operators within the first three years of operation. After one full month in Massachusetts, the new legal sports betting platform is already one of the top three operators.
Sportsbooks Win Big Thanks to Packers, Texans Wild Card Upsets in NFL PlayoffsBy: Grant Mitchell
The expectation is that the increase in bets will continue through the Super Bowl, which the American Gaming Association estimated last year produced over $16 billion in bets from 50 million Americans. If future results match last weekend’s, it will be a profitable year for the books.
Nick Saban’s Retirement to Inspire Sports Betting Change in the South?By: Grant Mitchell
Saban was not only responsible for leading his teams to six national championships, but he completely changed the economics of the University of Alabama and the state itself. His departure will lead to an inevitable power shift within the region across multiple industries.
FanDuel, Gronkowski’s “Kick of Destiny” Returns for 2024 Super BowlBy: Grant Mitchell
Last year, FanDuel users could win a share of $10 million in bonus bets as long as Gronk attempted the field goal. This time, users must pick in their mobile sportsbook app whether or not the four-time Super Bowl champion will split the uprights or push his kick wide.